IT ALL STARTS WITH THE RIGHT TOOLS
| Title | IT ALL STARTS WITH THE RIGHT TOOLS |
| Brand | MAKITA |
| Product/Service | POWER TOOLS |
| Category |
A01. POSTERS |
|
Entrant Company
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Advertising Agency
|
LEO BURNETT FRANKFURT, GERMANY
|
Credits
| Andreas Pauli |
Chief Creative Officer |
| Hans Juergen Kaemmerer |
Creative Director |
| Benjamin Merkel |
Senior Copywriter |
| Hugo Moura |
Senior Art Director |
| Jack Moik |
Illustrator |
| Sabine Patze |
Artbuyer |
Brief Explanation
Anyone who wants to reach the sky will need tools he can rely on: like the high-performance power tools from Makita.
The Brief
As a full-range supplier of power tools, Makita offers the right tool for any job.
How the final design was conceived
To get this message out, we developed a campaign, which shows some of the world’s tallest buildings clamped into Makita machines as if they were drill bits. From Tomorrow Square Tower and the Turning Torso in Malmoe/Sweden up to Shanghai World Financial Center we demonstrate that everything great starts with choosing the right tool.
Indication of how successful the outcome was in the market
The campaign was a powerful tool for winning professional craftsmen from every sector over to Makita. It not only created a lot of buzz amongst German craftsmen, but also sent the sales figures spiralling upwards.