Title	SORRY I SPENT IT ON MYSELF
Brand	HARVEY NICHOLS
Product/Service	HARVEY NICHOLS
Category	D01. FOODS
Entrant Company	ADAM&EVEDDB London, UNITED KINGDOM
Advertising Agency	ADAM&EVEDDB London, UNITED KINGDOM
Media Agency	ROCKET London, UNITED KINGDOM

Name	Company	Position
Ben Priest	ADAMANDEVEDDB	Executive Creative Director
Ben Tollett	ADAMANDEVEDDB	Executive Creative Director
Emer Stamp	ADAMANDEVEDDB	Executive Creative Director
Richard Brim	ADAMANDEVEDDB	Creative
Daniel Fisher	ADAMANDEVEDDB	Creative
Paul Billingsley	ADAMANDEVEDDB	Business Director
Jessica Lovell	ADAMANDEVEDDB	Planner
Kannayo Okolie	ADAMANDEVEDDB	Account Manager
Kirsty Harris	ADAMANDEVEDDB	Creative Producer
Daniel Moorey	ADAMANDEVEDDB	Head Of Print
Alex Fairman	Stanley's King Henry	Designer/Typographer
Stanley's King Henry	Stanley's King Henry	Retouching
James Day	Freelance	Photographer

Brief Explanation

On quite a limited budget how can Harvey Nichols shine and cut through the noise of Christmas

The Brief

To create a memorable Christmas campaign that cut through the other noise of Christmas in a creative and engaging way.

How the final design was conceived

It was important to the idea to borrow from Harvey Nichols luxury aesthetic but inject a healthy dose of budget. It needed to feel premium, yet value for money at the same time.

Indication of how successful the outcome was in the market

All 26,000 products sold out within three days and Harvey Nichols went on to have one of their best years to date.