| Title | THE GREATEST CAN DO MORE |
| Brand | ORANGE BUSINESS SERVICES |
| Product/Service | TELECOMMUNICATIONS TECHNOLOGY AND INTEGRATION SERVICES |
| Category |
A03. CALENDARS |
|
Entrant Company
|
STUDIO DEZA Saint Petersburg, RUSSIA
|
|
Advertising Agency
|
STUDIO DEZA Saint Petersburg, RUSSIA
|
Credits
| Alexander Suvorov |
Studio DEZA |
Creative Director |
| Ilona Koltynyuk |
Studio DEZA |
Leading Manager |
| Danil Yartsev |
Studio DEZA |
Art Director |
| Irina Shmidt |
Studio DEZA |
Designer |
| Nina Cleopina |
Studio DEZA |
Designer |
| Andrew Chigarev |
Studio DEZA |
Designer |
| Yliya Belova |
Studio DEZA |
Designer |
| Artem Lukichev |
Studio DEZA |
Designer |
| Olga Feldman |
Studio DEZA |
Designer |
| Galina Statcenko |
Studio DEZA |
Designer |
| Natalia Medvedeva |
Studio DEZA |
Copywriter |
| Mikhail Rakov |
Studio DEZA |
Copywriter |
| Alexander Petrosyan |
Studio DEZA |
Project Manager |
| Natalya Yadrikhinskaya |
Studio DEZA |
Production Manager |
| Sergei Novikov |
Studio DEZA |
Production Manager |
| Kirill Andreev |
Studio DEZA |
Technical Director |
Brief Explanation
We wanted the clients to interact with our calendar every day and to receive more positive information. Following the slogan of Orange “The greatest can do more”, we decided to make the calendar consisting of 365 graphic sheets.
The Brief
To create a calendar, encouraging clients’ loyalty to the Orange Business Service brand, basing on the company’s general slogan “The greatest can do more”. To achieve everyday use of the calendar, giving the expression of Orange’s main values: openness, friendliness, dynamism and renewal.
How the final design was conceived
This calendar by Orange Business Services was developed to draw clients’ attention on a daily basis, encouraging their loyalty to the brand. Therefore, the calendar consists of 365 graphic sheets – one for each day of the year. The special construction of the framework makes the calendar lighter. Thanks to the carved form of an elephant, the image of the brand character is enlivened. The 365 exclusive patterns thereby create different moods. While the colour patterns indicate holidays, laconic black-and-white patterns stand for weekdays. In addition, the elephant shares useful information, quoting great people’s thoughts and telling short stories.
Indication of how successful the outcome was in the market
The calendar "The greatest can do more" occupied prominent place in 4000 offices of the large companies. Orange Business Services received about 6500 positive reviews about this calendars.