| Title | SCIENCE OF MUSIC |
| Brand | POPAKADEMIE BADEN-WÜRTTEMBERG |
| Product/Service | MUSIC EDUCATION |
| Category |
A01. POSTERS |
|
Entrant Company
|
DDB GERMANY DÜSSELDORF, GERMANY
|
|
Advertising Agency
|
DDB GERMANY DÜSSELDORF, GERMANY
|
Credits
| Eric Schoeffler |
DDB Group Gmbh |
Cco |
| Dennis May |
DDB Group Gmbh |
Managing Director Creative |
| Kristine Holzhausen |
DDB Group Gmbh |
Creative Director |
| Markus Rittenbruch |
DDB Group Gmbh |
Art Director |
| Michael Schilling |
DDB Group Gmbh |
Copywriter |
| Stefan Issel |
DDB Group Gmbh |
Account Manager |
| Saskia Gebauer |
DDB GROUP GMBH |
Graphic Designer |
Brief Explanation
For most people pop music and science seem to be inconsistent with one and another. By carrying this seemingly opposition self-ironically to extremes we arouse their interest in Popakademie Baden-Württemberg.
The Brief
Successful pop music is no coincident. With know-how it can be almost predictable and the Popakademie Baden-Württemberg provides the academic basis it needs. Find a way to advertise young music fans of this educational supply with striking print ads.
How the final design was conceived
We humorously dramatize the analysis of famous pop music phenomena in the form of scientifically looking diagrams.
Indication of how successful the outcome was in the market
With controversial print ads we enabled people a different point of view towards pop music – beyond the consumer’s one. This made Popakademie Baden-Württemberg word of mouth and raised young music fans’ interest in its educational programs.