Winners & Shortlists

STUDIO UNIVERSAL 2014 CALENDAR

TitleSTUDIO UNIVERSAL 2014 CALENDAR
BrandSTUDIO UNIVERSAL
Product/ServiceSATELLITE TV CHANNEL
Category A03. CALENDARS
Entrant Company MARIMO Rome, ITALY
Advertising Agency MARIMO Rome, ITALY
Credits
Name Company Position
Paola Manfroni Marimo Art Director
Alessandro Canale Marimo Copywriter
Paola Manfroni Marimo Creative Director
Assunta Squitieri Marimo Creative Director
Tommaso Guerra Illustrator
Fabrizio Guadagnoli Production Manager

Brief Explanation

The challenges and key objectives Now in its 15th edition, the SU calendar has become a cult object, and each year those members of the target group who receive it expect to be amazed and astonished afresh – but their involvement in the world of cinema and television means they’re not easily surprised. The calendar’s creative concept must always be closely linked to the world of cinema and, last but not least, it must be suitable for shipping.

The Brief

The goal is to create the new (2014) SU Calendar. Studio Universal is an Italian TV channel dedicated to classic American cinema, and over the years its promotional calendar has become an important tool for strengthening the channel’s brand image. The initiative targets a select group of contacts, including clients, investors, journalists, celebrities, media agencies and talents.

How the final design was conceived

The final design 2014 is the year that celluloid film will finally retire, replaced forever by the digital format. This year’s cult Studio Universal calendar is therefore a tribute to film and to the magical work of the film editor. Using twelve clips from real films representing twelve different genres and manually silk-screen printed with graphics inspired by the film editor’s pencil marks, only 2,000 coveted copies have been produced to be sent to the company’s investors and stakeholders.

Indication of how successful the outcome was in the market

Once again the target group has been astonished!