Title	CIRCUS ZONDER HANDEN STATIONERY
Brand	CIRCUS ZONDER HANDEN
Product/Service	CIRCUS SCHOOL
Category	A04. STATIONERY
Entrant Company	BOWLING BRUSSELS, BELGIUM
Advertising Agency	BOWLING BRUSSELS, BELGIUM

Name	Company	Position
Christophe Ghewy	Bowling	Associate Creative Director
Gwenn Nevelsteen	Bowling	Associate Strategic Director
Dimitri Mundorff	Bowling	Client Service Director
Jan Sidgwick	Bowling	Head Of Studio
Tim Colmant	Freelance	Illustrator

Brief Explanation

The graphical identity has two target groups: underprivileged children and the Hip youngsters. So the graphical style has to be accessible but not childish.

The Brief

Create a corporate identity for a Brussels based circus school 'Circus Zonder Handen'. The Brussels circus school “Circus Zonder Handen” faces next to its sporting challenge also a social challenge. It’s an urban meeting place where children with different backgrounds help each other to overcome their physical boundaries

How the final design was conceived

Business cards: The Circus school is all about moving and having a good time. Thanks to a couple of rubber bands, the front and back from a business card, and little effort from your opposable thumbs, we created a simple and playful 2D animation. The letterheads: The letterheads embody the journey from beginner to expert. Folded, the letterhead acts as a metaphor for a beginning student, unfolded the expert is revealed. Practice makes perfect.

Indication of how successful the outcome was in the market

Because it is a stationary with a visual story, people begin to play and interact with the business cards and the letterheads. By doing so they immediately understood the mission of Circus Zonder Handen.