Title	UKRAINIAN DESIGN: THE VERY BEST OF
Brand	ALL-UKRAINIAN ADVERTISING COALITION
Product/Service	DESIGN FESTIVAL
Category	A04. STATIONERY
Entrant Company	SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
Advertising Agency	SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE

Name	Company	Position
Mykola Kovalenko	Saatchi/Saatchi Ukraine	Art Director
Anastasiia Churbanova	Saatchi/Saatchi Ukraine	Designer

Brief Explanation

We wanted to overbid ourselves. New corporate identity has references to our previous works for this festival, but it is still self-sufficient and interesting at the same time.

The Brief

Design the very best of - Ukrainian design festival, which already takes places 3 years in a row. We need to create unique identity to attract maximum attention of Ukrainian and foreign designers.

How the final design was conceived

For the basis of corporate identity, we used the festival’s logo - the trident crown. We created a catchy, slightly pop art-style pattern, which became the image for advertising posters.

Indication of how successful the outcome was in the market

The number of submitted works increased in comparison to the past year.