Online retail is often driven by a continuous process of optimization, which seeks to emphasize marginal gains in order to win a myriad of small battles. This approach is generally considered to be the bread and butter of e-commerce, but it tends to overlook how a more emotional and aspirational approach can provide a more engaging user experience - while growing sales.
For the launch of Stylepit we wanted to develop an immersive and interactive experience that would provide an alternative to how a company could market and sell products in the mobile space.
Our task was to establish STYLEPIT as a premier destination for digital fashionistas in northern Europe and create a brand for the STYLEPIT online webshop, that was as strong as the brands they sell.
The brief consisted of three parts:
- To launch the new brand name of Stylepit
- To increase traffic to the website
- To drive sales and traffic from mobile devices
How the final design was conceived
The solution was to exhibit their extensive range of brands in an interactive retail environment, where you can browse the products in a visually arresting space. The clothes were showcased using people from all walks of life in one long ultra slow-motion snapshot, creating a new take on a digital catwalk The digital experience loads an interactive film to play with. You can control the direction of the clip, toggling backwards and forwards, and pause to see the collection in detail. You can share your favorite garments across social media platforms and buy directly from stylepit.com
Indication of how successful the outcome was in the market
After the launch of "Fashion for all kind" visitors to www.stylepit.com increased by 192%. This generated a revenue growth of 42% - delivering more than 1300 new transactions per day.
The project was able to significantly increase engagement rate delivering an average time spent of 5 minutes and 31 seconds - where users were looking, playing and buying. Furthermore the campaign was able to attract a higher quality of traffic increasing conversion rates by 69% and reducing the overall bounce rate by 41%. During the campaign the average basket size rose by 23% from DKK 492 to DKK 613.