Our main challenge was to create a simple ID that could be adaptable to all the sections the
client provided. We also felt that the ID should transmit simple and clear messages that could be
understood by their clients from all different levels.
The Brief
Human to Business is an advisory company providing solutions concerning human resources
development and optimisation of effectiveness. Our brief was to show Human to Business as an
experienced company but at the same time approachable and play full when talking about their
attributes as an advisory company. They wanted to be seen as a company that understands
people and their relation with business.
How the final design was conceived
We finally came up with the ID by remembering a remark from the client, they explained to us
that the human side of business and business itself where on the same level but people found it
difficult to connect the two in a simple and clear way. This remark inspired us to create the logo
that connects both Human and Business with a line and we found that we could use this line in
many ways to illustrate clear concepts.
Indication of how successful the outcome was in the market
The overall reaction was positive and helped generate new business for our clients.
Our fresh and play full design approach was well met and set our client apart from similar
companies in the market.