Title	MUSICAL VISITING CARD
Brand	MUZZONE
Product/Service	MUSICAL INSTRUMENT SHOP
Category	A04. STATIONERY
Entrant Company	TDI GROUP RUSSIA Moscow, RUSSIA
Advertising Agency	TDI GROUP RUSSIA Moscow, RUSSIA

Name	Company	Position
Alexandr Zazheko	TDI Group Russia	Creative Director
Sergey Laputs	TDI Group Russia	Senior Copywriter

Brief Explanation

Objectives: To develop a visiting card for a friendly to us musical instrument shop MuzZone. To promote the MuzZone shop with a minimal budget. Our objectives were complicated by the fact that the musicians - the target audience of the music store - a pretty specific audience. It's quite difficult to interest them with something and to attract their attention. But how to attract attention and made them keep such useless (to the first sight) thing as a business card? They don't need business cards, they only need musical instruments!

The Brief

We received an order from MuzZone, a musical instruments shop, for a promotion with a minimal budget. We have faced with such tasks: To develop a visiting card for a friendly to us musical instrument shop MuzZone. To promote the MuzZone shop with a minimal budget. Our objectives were complicated by the fact that the musicians - the target audience of the music store - a pretty specific audience. It's quite difficult to interest them with something and to attract their attention. But how to attract attention and made them keep such useless (to the first sight) thing as a business card?

How the final design was conceived

Idea. To create a visiting card that would be valuable for musicians and so worthy that it would be a pity indeed to lose it. We created the world’s first musical business cards capable of playing the legendary melodies by Queen, Nirvana and Deep Purple. For this purpose the cards were covered with special marks providing a certain consequence of notes. By following simple instructions one can play the corresponding melody. Musical business cards were distributed among the shop’s visitors and musicians and in one of the key rock bars during musical event Cover King (as a self-sufficient promo tool).

Indication of how successful the outcome was in the market

The musical business cards sparked huge interest among visitors, musicians and their friends. The cards were snapped up as souvenirs, so the client applied for an additional edition. Yet our biggest pride is that we’ve invented a brand-new musical instrument!