| Title | SMART HEADS |
| Brand | HANSGROHE SE |
| Product/Service | SHOWERHEADS |
| Category |
D03. NON-FOOD |
|
Entrant Company
|
KOLLE REBBE Hamburg, GERMANY
|
|
Advertising Agency
|
KOLLE REBBE Hamburg, GERMANY
|
Credits
| Sascha Hanke |
Kolle Rebbe Gmbh |
Execitive Account Manager |
| Heiko Schmidt |
Kolle Rebbe Gmbh |
Unit Creative Director |
| Kay Eichner |
Kolle Rebbe Gmbh |
Unit Creative Director |
| Amelie Pamp |
Kolle Rebbe Gmbh |
Account Manager |
| Kira Middendorf |
Kolle Rebbe Gmbh |
Account Management |
| Anna Hiemann |
Kolle Rebbe Gmbh |
Art Director |
| Julia Meissner |
Kolle Rebbe Gmbh |
Copywriter |
| Bey/Bey Chen/Rönz |
Kolle Rebbe Gmbh |
Agency Producer |
| Ulf Schütze |
Kolle Rebbe Gmbh |
Production Manager |
| Britta Meyer |
Kolle Rebbe Gmbh |
Final Artwork |
| Katja Sluyter |
Kolle Rebbe Gmbh |
Art Buying |
| Frank Stöckel |
Lila Management |
Photographer |
| Acki Heldens |
Tempomedia Filmproduktion Gmbh |
Producer |
| Kevin Gosse |
Tempomedia Filmproduktion Gmbh |
Director |
| Patrice Lange |
Tempomedia Filmproduktion Gmbh |
Director Of Photography/Lighting |
| Cornelius Lohmann |
Tempomedia Filmproduktion Gmbh |
Assistant To Dop |
|
Harvest Digital Agriculture Gmbh |
Post Production |
| Peter Hoppe |
|
Music |
| Bernd Batke |
|
Music |
Brief Explanation
In order to make the intelligence of the Raindance 150 Eco Smart clear at first glance we used a previously overlooked medium: the packaging itself. We completely redesigned the look and gave the shower head a face.
The Brief
Since 1901, German company Hansgrohe has been revolutionising the world of showers, furnishing its impressive intelligent products with the latest technology, intuitive controls, maximum sustainability and excellent design. In 2013, Hansgrohe presented their smartest shower head ever: The Raindance Select 150 EcoSmart. . The task was to acquaint the firm's business partners with this shower head – with a press release that grabbed their attention and demonstrated just how smart the shower heads from Hansgrohe are.
How the final design was conceived
It is important that at first glance it is obvious just how intelligent the shower heads from Hansgrohe are. Each package was given the face of other intelligent minds from our time like visionaries, masters and inventors – smart heads. The outcome is ultimately proof that well-designed packaging is worth a thousand words.
Indication of how successful the outcome was in the market
A special limited edition of the Smart Heads was sent to bloggers and journalists who promptly reported it. The Smart Heads quickly spread all over the Internet, firmly embedding the intelligent products from Hansgrohe in people's minds – and in Germany's bathrooms.