Title	THE SINGING STAMP
Brand	FLEMISH RADIO CHOIR
Product/Service	CLASSICAL MUSIC
Category	A02. FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS
Entrant Company	HAVAS WORLDWIDE BRUSSELS, BELGIUM
Advertising Agency	HAVAS WORLDWIDE BRUSSELS, BELGIUM

Name	Company	Position
Jorrit Hermans	Havas Worldwide Brussels	Executive Creative Director
Tom Loockx	Havas Worldwide Brussels	Executive Creative Director
Julie Vanderbeck	Havas Worldwide Brussels	Art Director
Matthew Lootens	Havas Worldwide Brussels	Copywriter
Thea Van Damme	Havas Worldwide Brussels	Creative Intern
Lies Vandenbergh	Havas Worldwide Brussels	Creative Intern
Ellen Sonck	Havas Worldwide Brussels	Account Manager
Vicky Cloosen	Havas Worldwide Brussels	Account Executive
Yann Balbaert	Havas Worldwide Brussels	Head Of Digital
Regine Heymans	Havas Worldwide Brussels	Traffic Manager
Nicolas Willot	Havas Worldwide Brussels	Digital Design
Olivier Janssen	Havas Worldwide Brussels	Project Manager
Marcel Lennartz	Marcel Lennartz	Cameraman
Motormusic	Motormusic	Sound Studio
Julie Vanderbeck	Havas Worldwide Brussels	Graphic Design
Hervé Niquet	Flemish Radio Choir	Music Director
Véronique Bossaert	Brussels Philharmonic	Marketing Director
Nico Moernaut	Brussels Philharmonic	Communications Assistant
Ann Voorspoels	Havas Worldwide Brussels	Managing Director

Brief Explanation

Challenges: How to sell out a concert series of classical choir music by Brahms? How to interest and attract a younger audience? How to handle big expectations on a small budget?

The Brief

Client brief: We are producing a vocal concert series about the correspondence between the composer Brahms and Clara Schumann. This event needs huge awareness among the general public. We need to sell out the concerts in order to cover the production costs. We would like to attract a younger audience to our classical choir music.

How the final design was conceived

First we analysed the technical needs to produce the augmented reality triggered by the stamp. Then we met with the philately department of the Belgian national postal service to discuss the design requirements for a stamp. Next we started designing stamps and started producing the visual and graphic elements necessary to produce it. Once this was approved by the postal service, we launched the print work.

Indication of how successful the outcome was in the market

Result: All the concerts sold out. The Singing Stamp made headline news on television. Collectors from all over the world bought our stamps.