Winners & Shortlists

SOUNDS FROM TORTURE

Short List
TitleSOUNDS FROM TORTURE
BrandAMNESTY INTERNATIONAL PORTUGAL
Product/ServiceSTOP TORTURE
Category B04. SOUND DESIGN
Entrant Company LEO BURNETT LISBOA, PORTUGAL
Advertising Agency LEO BURNETT LISBOA, PORTUGAL
Credits
Name Company Position
Luciana Cani Leo Burnett Lisboa Executive Creative Director
Steve Colmar Leo Burnett Lisboa Creative Director
Nuno Salvaterra Leo Burnett Lisboa Head Of Art/Designer
Leonardo Pinheiro Leo Burnett Lisboa Art Director
Jaime Nascimento Leo Burnett Lisboa Copywriter
Raul Palhares Leo Burnett Lisboa Copywriter
Nuno Frade Leo Burnett Lisboa Head Of Digital Production
Cristina Almeida Leo Burnett Lisboa Production Director
Hugo Lage Leo Burnett Lisboa Director
Henrique Serra Freelance Dop
Nuno Pina Freelancer Production Art Director
Emanuel Serodio Leo Burnett Lisboa Sound Designer
JSVC Builders
Grupo Nova Imagem Studio And Lightning
Cristovão Exposed Image Photographer
Todos.pt Studio
Skills Studio Sound Capture
Dizplay Audio Post Production

Brief Explanation

If the suffering of torture victims wasn't being heard, we decided to amplify this sound so everyone would listen to this call for help. In order to do that, we built a drum set from several instruments used in torture methods.

The Brief

In many countries, people suffer from torture and abuse, everyday. A sound that is not heard by everyone.

How the final design was conceived

Musicians and artists were invited to build this new musical instrument. Hammers, barrels, knives, pliers, boiling, battery, ropes, were put together to make this sound echoing in the streets and on the website soundsfromtorture.com.

Indication of how successful the outcome was in the market

The sound caught the ears of musicians and the press, who helped amplifying it. While the musicians played the drum set, the press made it sound louder. And now Amnesty International has a new instrument to help victims of torture and abuse be heard across Portugal.