Winners & Shortlists

TOPOGRAPHIC CALENDAR

Silver Eurobest
TitleTOPOGRAPHIC CALENDAR
BrandLAND ROVER
Product/ServiceLAND ROVER
Category A03. CALENDARS
Entrant Company TBWA\ISTANBUL, TURKEY
Advertising Agency TBWA\ISTANBUL, TURKEY
Credits
Name Company Position
Ilkay Gurpinar TBWA/ISTANBUL Chief Creative Officer
Zeynep Karakasoglu TBWA/ISTANBUL Creative Director
Zeynep Orbay TBWA/ISTANBUL Art Director
Emre Gokdemir TBWA/ISTANBUL Copywriter
Hakan Gulsoy TBWA/ISTANBUL Print Coordinator

Brief Explanation

The challenge was to create a calendar that reflects the adventurous soul of Land Rover.

The Brief

Land Rover wanted to send a 2014 calendar that reflects the spirit of Land Rover to the potential and existing customers.

How the final design was conceived

We were inspired by the visual codes of the classical topographic maps. Colors on each level represent different months and the descending numbers on the side of each page show the remaining days of the year.

Indication of how successful the outcome was in the market

Land Rover got great feedback from the recipients. Many of the potential customers visited the showrooms.