Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 FLAT MAILING
STREET VIEW UNPAID BILLS
JC DECAUX
NEW FEATURES IN OUTDOOR ADVERTISING
BBDO BELGIUM Brussels BELGIUM
Short List
VIRUS OUTBREAK
ELMSTA 3000 HORROR FEST
FILM FESTIVAL
SAATCHI & SAATCHI Stockholm SWEDEN
Bronze
A02 DIMENSIONAL MAILING
FRONT LETTERS
N-TV NACHRICHTENFERNSEHEN
TV DOCUMENTARY "WORLD WAR I"
SERVICEPLAN Munich GERMANY
Short List
TEST DRIVE CUBE
AUDI
AUDI A8
PHILIPP UND KEUNTJE Hamburg GERMANY
Gold
THE PAPER SKIN
FEDRIGONI GERMANY
FEDRIGONI FINE PAPER
GEOMETRY GLOBAL GERMANY Berlin GERMANY
Short List
A03 AMBIENT MEDIA: SMALL SCALE (INCL. PREMIUMS & GIVEAWAYS)
#ALLBLEUS
ADIDAS
SPORTS
TBWA\PARIS FRANCE
Short List
VITTEL REFRESH CAP
VITTEL - NESTLÉ WATERS
VITTEL
OGILVY FRANCE Paris FRANCE
Short List
A04 AMBIENT MEDIA: LARGE SCALE
D ROSE JUMP STORE
ADIDAS
ADIDAS 3.5 BASKETBALL SHOES
TBWA\LONDON UNITED KINGDOM
Silver
FLASHBACK
BERLIN TOURISMUS & KONGRESS
THE VISITBERLIN MUSEUM PASS
BBDO BERLIN GERMANY
Short List
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ
MARCEL Paris FRANCE
Short List
MINI KIOSK
COCA-COLA GERMANY
COCA-COLA MINI CAN 0.15L
OGILVY GERMANY Frankfurt GERMANY
Short List
THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR
DONATIONS
KOLLE REBBE Hamburg GERMANY
Bronze
UNCENSORED ARTICLES MADE IN CHINA
HUMO MAGAZINE
HUMO MAGAZINE
MORTIERBRIGADE Brussels BELGIUM
Short List
A05 USE OF DIGITAL IN A DIRECT MARKETING CAMPAIGN
#LIKEAGIRL
P&G
ALWAYS
LEO BURNETT LONDON UNITED KINGDOM
Short List
ARE YOU KLAUS-HEIDI?
LUFTHANSA
AIRLINE TICKETS
DDB STOCKHOLM SWEDEN
Short List
DON'T GOOGLE IT
CEBAM
HEALTH SITE
DDB BRUSSELS BELGIUM
Silver
LIKE A SWEDE
TCO
UNIONS
ANR BBDO Stockholm SWEDEN
Short List
THE GAME REPORT
BYTRO LABS
BYTRO LABS GAME DEVELOPING STARTUP
SERVICEPLAN Munich GERMANY
Bronze
TRANSAVIA EBAY
TRANSAVIA.COM
AIRLINE COMPANY
LES GAULOIS Puteaux FRANCE
Short List
A06 OTHER DIGITAL SOLUTIONS IN A DIRECT MARKETING CAMPAIGN
BLOWING IN THE WIND
APOTEK HJÄRTAT
APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN
Short List
PAY PER LAUGH
TEATRENEU
PAY PER LAUGH
THE CYRANOS McCANN Barcelona SPAIN
Grand Prix
SAMSUNG MAESTROS ACADEMY
SAMSUNG ELECTRONICS ITALY
SAMSUNG CONSUMER ELECTRONICS
LEO BURNETT Milan ITALY
Short List
THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR
DONATIONS
KOLLE REBBE Hamburg GERMANY
Bronze
VIDEO GAME VETERANS
IVAW
VIDEO GAME
THE CYRANOS McCANN Barcelona SPAIN
Short List
A07 USE OF SOCIAL IN A DIRECT MARKETING CAMPAIGN
ANGRY TWEETS
BURGER KING
BURGER KING
BUZZMAN Paris FRANCE
Bronze
FRIEND COMPASS
MOMONDO GROUP
TRAVEL COMPARISON WEBSITE / TRAVEL SEARCH ENGINE
McCANN LONDON UNITED KINGDOM
Short List
THE UNIVERSAL TYPEFACE
BIC DEUTSCHLAND
BIC CRISTAL BALLPOINT PEN
DDB GERMANY DÜSSELDORF GERMANY
Short List
TRY MY HYBRID
TOYOTA
HYBRIDS
SAATCHI & SAATCHI Oslo NORWAY
Silver
B01 ACQUISITION & RETENTION
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ
MARCEL Paris FRANCE
Bronze
TEST DRIVE CUBE
AUDI
AUDI A8
PHILIPP UND KEUNTJE Hamburg GERMANY
Silver
THE GAME REPORT
BYTRO LABS
BYTRO LABS GAME DEVELOPING STARTUP
SERVICEPLAN Munich GERMANY
Short List
THE PAPER SKIN
FEDRIGONI GERMANY
FEDRIGONI FINE PAPER
GEOMETRY GLOBAL GERMANY Berlin GERMANY
Short List
B02 BEST LOW BUDGET CAMPAIGN
BLOWING IN THE WIND
APOTEK HJÄRTAT
APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN
Short List
FUCK THE POOR
THE PILION TRUST
YOUTH HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
Bronze
HOMELESS FONTS
FUNDACIÓ ARRELS
HOMELESS FONTS
THE CYRANOS McCANN Barcelona SPAIN
Short List
C01 FAST MOVING CONSUMER GOODS (INCL. ALCOHOLIC & NON-ALCOHOLIC DRINKS)
#LIKEAGIRL
P&G
ALWAYS
LEO BURNETT LONDON UNITED KINGDOM
Short List
BLOWING IN THE WIND
APOTEK HJÄRTAT
APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN
Short List
VITTEL REFRESH CAP
VITTEL - NESTLÉ WATERS
VITTEL
OGILVY FRANCE Paris FRANCE
Short List
C02 CARS & AUTOMOTIVE SERVICES
TEST DRIVE CUBE
AUDI
AUDI A8
PHILIPP UND KEUNTJE Hamburg GERMANY
Gold
TRY MY HYBRID
TOYOTA
HYBRIDS
SAATCHI & SAATCHI Oslo NORWAY
Silver
C03 OTHER CONSUMER PRODUCTS (INCL. DURABLE GOODS)
THE PAPER SKIN
FEDRIGONI GERMANY
FEDRIGONI FINE PAPER
GEOMETRY GLOBAL GERMANY Berlin GERMANY
Short List
C04 TRAVEL, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS)
ARE YOU KLAUS-HEIDI?
LUFTHANSA
AIRLINE TICKETS
DDB STOCKHOLM SWEDEN
Silver
BOSSE'S MILK
LIDL DISCOUNT SUPERMARKETS
SUPERMARKET
INGO Stockholm SWEDEN
Silver
FLASHBACK
BERLIN TOURISMUS & KONGRESS
THE VISITBERLIN MUSEUM PASS
BBDO BERLIN GERMANY
Short List
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ
MARCEL Paris FRANCE
Short List
PAY PER LAUGH
TEATRENEU
PAY PER LAUGH
THE CYRANOS McCANN Barcelona SPAIN
Silver
THE WEDDINGLOPE
ROSENTHAL
PORCELAIN TABLEWARE
KOLLE REBBE Hamburg GERMANY
Bronze
C06 PUBLICATIONS & MEDIA
FRONT LETTERS
N-TV NACHRICHTENFERNSEHEN
TV DOCUMENTARY "WORLD WAR I"
SERVICEPLAN Munich GERMANY
Short List
UNCENSORED ARTICLES MADE IN CHINA
HUMO MAGAZINE
HUMO MAGAZINE
MORTIERBRIGADE Brussels BELGIUM
Silver
C07 CORPORATE IMAGE & INFORMATION
A TRIP OUT TO SEA
GUY COTTEN
MARINE SECURITY GEAR / LIFEJACKETS
CLM BBDO Boulogne-Billancourt FRANCE
Silver
C08 CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
ABORTIONTRAVEL
CELEM (EUROPEAN WOMEN'S LOBBY)
SPANISH COORDINATION FOR THE EUROPEAN WOMEN'S LOBBY
DDB SPAIN Madrid SPAIN
Gold
CLICK & DRAG & DONATE & REBUILD
CONSORTIUM 1212
HAIYAN
MORTIERBRIGADE Brussels BELGIUM
Short List
FUCK THE POOR
THE PILION TRUST
YOUTH HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
Bronze
GIVE BLOOD. GIVE POWER. CHAMPIONS FOR CHILDREN
GERMAN RED CROSS
BLOOD DONATION
JUNG von MATT Hamburg GERMANY
Bronze
IF ONLY FOR A SECOND
MIMI FOUNDATION
CANCER SUPPORT AND WELLBEING CENTER
LEO BURNETT FRANCE Paris FRANCE
Short List
ONE NOTE AGAINST CANCER
APREC
CHARITY
PUBLICIS CONSEIL Paris FRANCE
Short List
STREET STORIES
DEPAUL UK
HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
Short List
D01 INTEGRATED CAMPAIGN LED BY DIRECT MARKETING
BOSSE'S MILK
LIDL DISCOUNT SUPERMARKETS
SUPERMARKET
INGO Stockholm SWEDEN
Bronze