Winners & Shortlists

CLASSICAL BAND MERCHANDISE

TitleCLASSICAL BAND MERCHANDISE
BrandSWISS YOUTH SYMPHONY ORCHESTRA
Product/ServiceSWISS YOUTH SYMPHONY ORCHESTRA
Category B02. BEST LOW BUDGET CAMPAIGN
Entrant Company FCB ZURICH, SWITZERLAND
Advertising Agency FCB ZURICH, SWITZERLAND
Credits
Name Company Position
Dennis Lück FCB Zürich Executive Creative Director
Fabienne Arnold FCB Zürich Copywriter
Clara Garnier FCB Zürich Copywriter
Maximilian Kortmann FCB Zürich Copywriter
Christoff Strukamp FCB Zürich Art Director
Marcin Baba FCB Zürich Art Director
Dyane Gremaud FCB Zürich Art Director
Cinthia Stettler FCB Zürich Art Director
Elgee David Wee FCB Zürich Art Director
Amadeus Waltenspühl Illustrator
Richard Phipps Illustrator
Andreas Preis Illustrator
Vince Ray Gordei Illustrations Illustrator

The Brief

The original brief was to develop merchandise that can be sold at shows of the Swiss Youth Symphony Orchestra. Secondly, it should be something that appeals to young people.

Creative Execution

A new collection of “band merchandise” was created for classical composers and their musical pieces. These items featured a tailor-made design depicting an iconic scene of the piece or the mood the music gives to the audience.

Describe the creative solution to the brief/objective.

Young people show their love for their favourite bands by wearing tour shirts, hats and patches, etc. The musicians from the Swiss Youth Symphony Orchestra also wanted to show their love for classical composers in order to prove that classical music is not outdated and uncool.

Results

Everybody embraced the new merchandise. All 3,000 T-shirts, 5,000 stickers, 1,500 patches and 500 hats were sold out after two shows. The income was used to finance a musical excursion for the 100-people-strong orchestra. A second series is now in production.