| Title | ZERO GRAVITY FOOSBALL |
| Brand | SAMSUNG PORTUGAL |
| Product/Service | GALAXY 11 |
| Category |
C07. CORPORATE IMAGE & INFORMATION |
|
Entrant Company
|
CHEIL SPAIN Madrid, SPAIN
|
|
Advertising Agency
|
CHEIL SPAIN Madrid, SPAIN
|
Credits
| Paulo Areas |
Cheil Iberia |
Executive Creative Director |
| Joao Flores |
Cheil Iberia |
Creative Director |
| Hugo Passarinho |
Cheil Iberia |
Creative Director |
| Richard Cho |
Cheil Iberia |
Account Director |
| Gonçalo Fonseca |
Cheil Iberia |
Production Designer |
| Joao Nogueira |
Cheil Iberia |
Production Designer |
| Celso Machado |
Cheil Iberia |
Project Manager |
| Agata Marinho |
Cheil Iberia |
Project Manager |
| Suzana Ferreira |
Cheil Iberia |
Project Manager |
| Marcio Santos |
Cheil Iberia |
Production Designer |
The Brief
This year, Samsung has launched a global Campaign,
Galaxy 11, based on a challenge between Aliens and the best football team
on earth. The campaign has gathered the entire world to play a football match
that would define the future of humanity. As a local activation, we wanted to deliver
to every consumer the sensation of being part of this challenge, and ask them to play,
so they can also defy the Aliens and reestablish peace on the universe.
Creative Execution
The activation not only engaged consumers but also reinforced the technological dna of the brand, and delivered the concept of the global campaign.
Describe the creative solution to the brief/objective.
To local instore activation and events, we created The first zero Gravity foosball table simulates how football
would be played in space. It challenges players, not only to play
with different levels of gravity, but also allows other people to online
interact with the gravity filed on the handcrafted tables spread
around events, stores and streets.
Results
The activation was launched in the Galaxy 11 cup, at Estádio da Luz,
Lisboa, where hundreds of people where invited to experience the sensation of playing
foosball in space. From there, the Zero gravity Foosball moved to Samsung Experience
stores in Portugal and Spain, where the technological interactive game delivered
not only fun, but sales and results through local promotions.
5000 thousand people participated on the activations, increasing 50% the in store flow and the interest in Samsung Galaxy products. At the end, the winner takes earth.