Winners & Shortlists

JOB BOT

TitleJOB BOT
BrandSWEDISH ARMED FORCES
Product/ServiceRECRUITMENT
Category A04. AMBIENT MEDIA: LARGE SCALE
Entrant Company DDB STOCKHOLM, SWEDEN
Advertising Agency DDB STOCKHOLM, SWEDEN
Production Company ACNE DIGITAL Stockholm, SWEDEN
Production Company 2 ATOMGRUPPEN Stockholm, SWEDEN
Credits
Name Company Position
Magnus Jakobsson DDB Stockholm Senior Copywriter
Fredrik Simonsson Ddb Stockholm Senior Art Director
Jon Dranger Ddb Stockholm Head Of Digital
Jacob Sandström Ddb Stockholm Business Director
Sandra Bergman Ddb Stockholm Account Director
Camilla Ryttare Ddb Stockholm Account Manager
Elisabet Halming Ddb Stockholm Digital Producer
Cornelia Wangel DDB Stockholm Planner
Jerker Fagerström DDB Stockholm Creative Director
Annika Ivner Swedish Armed Forces Account Manager
Robert Forss Swedish Armed Forces Head Of Marketing

The Brief

The unemployment rates in Sweden are rising. Few people know that the Swedish Armed Forces can offer you a real job, almost immediately, if you have the right skills, that is. That´s why we built machines that tested these relevant skills and placed them in the official Swedish unemployment-offices; Arbetsformedlingen. For once, playing a game of skills could land you a joboffer on the spot.

Creative Execution

Unemployment offices aren´t usually the most entertaining places you can set your foot in. The opposite, actually. To place a colourful installment that gives you both entertainment and a possibly lifechanging challenge in an office like that creates a natural pull when it comes to get people interested in trying it out.

Describe the creative solution to the brief/objective.

The unemployment rates in Sweden are rising. Few people know that the Swedish Armed Forces can offer you a real job, almost immediately, if you have the right skills, that is. That´s why we built machines that tested these relevant skills and placed them in the official Swedish unemployment-offices; Arbetsformedlingen. For once, playing a game of skills could land you a joboffer on the spot. The campaign is ongoing.

Results

The campaign is still ongoing, but to this day over 5650 applicants applied for a job as a direct result of our overall campaign promoting this. That means that we already reached the goals for 2014, which by all means, is a huge success in itself.