| Title | NEW BEES |
| Brand | GREENPEACE |
| Product/Service | GREENPEACE |
| Category |
C08. CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS |
|
Entrant Company
|
DDB PARIS, FRANCE
|
|
Advertising Agency
|
DDB PARIS, FRANCE
|
|
Production Company
|
WOODBLOCK Berlin, GERMANY
|
Credits
| Alexandre Hervé |
Ddb Paris |
Executive Creative Director |
| Alexander Kalchev |
DDB Paris |
Creative Director/Copywriter/Art Director |
| Xavier Mendiola |
DDB Paris |
Account Director |
| Marie Elise Archambaud |
DDB Paris |
Account Manager |
| Cecile Cabon |
DDB Paris |
Account Manager |
| Axel Renaudin |
Greenpeace |
Advertiser Supervisor |
| Polynoid |
Woodblock |
Director |
| Tanja Häring |
Woodblock |
Dop |
The Brief
Since 2006, honey bees are disappearing across the world, putting at at risk crops that are worth
more than $200 billion all over the world. The 'Colony Collapse Disorder' or CCD results in the
bees suddenly fleeing their hive and ending up dead. And if CCD continues, the consequences for
the agricultural economy and even for our ability to feed ourselves could be dire.
'Currently, the survivorship of honeybee colonies is too low for us to be confident in our ability to
meet the pollination demands of U.S. agricultural crops,' a USDA report said.
Creative Execution
A film of such executional level is rarely seen in the non-profit world.
The suspension of disbelief that it produces is the most powerful way to present the message and
raise awareness of the problem.
Describe the creative solution to the brief/objective.
Scientists all over the world (Harvard, Berlin), have come up with a solution.
But the question is : is this the solution we should be looking for?
To discover the solution and the potential results, please watch the film that is a presentation of
the solution.
Results
The discussion is now a reality.
In just a few hours, most of the important websites that deal with technology and news picked up
and relayed the story (Gizmodo, Huffington Post, Motherboard).
The debate is raging on the internet, forums, twitter : should we have robot bees or should we
preserve the planet?
The real results remain to be seen.?