| Title | VYSHYVANKA |
| Brand | KYIVSTAR |
| Product/Service | CORPORATE EVENT |
| Category |
C07. CORPORATE IMAGE & INFORMATION |
|
Entrant Company
|
GRAPE UKRAINE Kiev, UKRAINE
|
|
Media Agency
|
GRAPE UKRAINE Kiev, UKRAINE
|
Credits
| Iurii Gladkyi |
GRAPE UKRAINE |
Ceo |
| Oksana Bogdanova |
GRAPE UKRAINE |
Senior Account Manager |
| Artem Kuchin |
GRAPE UKRAINE |
Creator |
| Elena Salivon |
GRAPE UKRAINE |
Production Director |
| Nataliya Strelchenko |
GRAPE UKRAINE |
Art Director |
| Iurii Gusinsky |
GRAPE UKRAINE |
Designer |
| Olena Martynova |
GRAPE UKRAINE |
Designer |
| Zakhar Kornev |
GRAPE UKRAINE |
Developer |
| Oleksandr Kozlov |
GRAPE UKRAINE |
Developer |
| Alexandr Rojnov |
GRAPE UKRAINE |
Developer |
| Oleksandra Alokhina |
GRAPE UKRAINE |
Copywriter |
The Brief
Our target audience was Kyivstar employees.
Our strategy was to create a digital product for the consolidation of all the company's employees from different offices and for the strengthening of corporate traditions.
Creative Execution
Kyivstar is the national operator that takes care of the Ukrainians’ national traditions. Therefore, the project, in which users could receive vyshyvankas from the real masters of Ukrainian embroidery, had a huge success and was really interesting for the target audience.
Describe the creative solution to the brief/objective.
We created online Vyshyvanka’s constructor: with its help every employee could create his/her own embroidered shirt. At the same time everyone could choose a different shirt’s style, color and pattern and even create his/her own unique ornament for shirt’s decorating.
All vyshyvankas were presented in a gallery, where users could vote for their favorite ones. And the winners were presented with vyshyvankas, which were made by Lviv masters with individual design.
Results
As a result 4,050 users registered by the project’s time. 633 unique vyshyvankas were created. And 6,509 votes for vyshyvankas were received.