Winners & Shortlists

VYSHYVANKA

TitleVYSHYVANKA
BrandKYIVSTAR
Product/ServiceCORPORATE EVENT
Category C07. CORPORATE IMAGE & INFORMATION
Entrant Company GRAPE UKRAINE Kiev, UKRAINE
Media Agency GRAPE UKRAINE Kiev, UKRAINE
Credits
Name Company Position
Iurii Gladkyi GRAPE UKRAINE Ceo
Oksana Bogdanova GRAPE UKRAINE Senior Account Manager
Artem Kuchin GRAPE UKRAINE Creator
Elena Salivon GRAPE UKRAINE Production Director
Nataliya Strelchenko GRAPE UKRAINE Art Director
Iurii Gusinsky GRAPE UKRAINE Designer
Olena Martynova GRAPE UKRAINE Designer
Zakhar Kornev GRAPE UKRAINE Developer
Oleksandr Kozlov GRAPE UKRAINE Developer
Alexandr Rojnov GRAPE UKRAINE Developer
Oleksandra Alokhina GRAPE UKRAINE Copywriter

The Brief

Our target audience was Kyivstar employees. Our strategy was to create a digital product for the consolidation of all the company's employees from different offices and for the strengthening of corporate traditions.

Creative Execution

Kyivstar is the national operator that takes care of the Ukrainians’ national traditions. Therefore, the project, in which users could receive vyshyvankas from the real masters of Ukrainian embroidery, had a huge success and was really interesting for the target audience.

Describe the creative solution to the brief/objective.

We created online Vyshyvanka’s constructor: with its help every employee could create his/her own embroidered shirt. At the same time everyone could choose a different shirt’s style, color and pattern and even create his/her own unique ornament for shirt’s decorating. All vyshyvankas were presented in a gallery, where users could vote for their favorite ones. And the winners were presented with vyshyvankas, which were made by Lviv masters with individual design.

Results

As a result 4,050 users registered by the project’s time. 633 unique vyshyvankas were created. And 6,509 votes for vyshyvankas were received.