Winners & Shortlists

FIRST MOBILE AID

TitleFIRST MOBILE AID
BrandKYIVSTAR
Product/ServiceMOBILE APP
Category C08. CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
Entrant Company GRAPE UKRAINE Kiev, UKRAINE
Media Agency GRAPE UKRAINE Kiev, UKRAINE
Credits
Name Company Position
Iurii Gladkyi GRAPE UKRAINE Ceo
Oksana Bogdanova GRAPE UKRAINE Account Director
Oleksii Morozov GRAPE UKRAINE Creative Director
Stepan Barkholenko GRAPE UKRAINE Creator
Ilya Gladko GRAPE UKRAINE Designer/Creator
Yuriy Khomovskyy GRAPE UKRAINE Motion Designer
Arkadiy Pasechnik GRAPE UKRAINE Video Art Director
Elena Salivon GRAPE UKRAINE Production Director
Daniel Malukha GRAPE UKRAINE Social Media Planner
Oleksandra Alokhina GRAPE UKRAINE Copywriter
Vladimir Boyko GRAPE UKRAINE Developer
Maksim Morokko GRAPE UKRAINE Developer
Igor Dorogokuplia GRAPE UKRAINE Developer
Yvgen Troshchiy GRAPE UKRAINE Developer
Dmytro Ivanov GRAPE UKRAINE Developer

The Brief

The target audience of the project was all users of gadgets based on Android and iOS. The App became free and available for users of all mobile operators in all countries. The application was available in Ukrainian, Russian and English languages. Challenge: to show social position and support Ukrainians during the hard times . Objectives: To satisfy current information demand about first aid by video, audio and content of lessons . To help people find their way in an emergency by pressing the call for an ambulance and the definition of humans geolocation. To enable quick access to medical establishments.

Creative Execution

The need to make first aid information available to everyone forced us to look for communication channels that would be ready to everyone hands. That’s why the national Ukraine operator Kyivstar decided tomake a mobile app “First Mobile Aid”, which immediately took the top position among mobile applications. Mobile app is the most relevant project for a mobile operator to convey information to consumers in a convenient form. Our application served as a textbook, a medical encyclopedia and as a communication and geolocation tool at the same time.

Describe the creative solution to the brief/objective.

In an emergency even basic, but correct knowledge of first aid could save the life . With Kyivstar all necessary knowledge will always be on hand.

Results

#1 in the category «medical» in Ukrainian App Store # 19 among all mobile applications in Ukraine. More than 20 000 downloads since April 2014. Rating 4,6 in the Google Play Market.