Winners & Shortlists

READ MY LIPS

TitleREAD MY LIPS
BrandYVES ROCHER
Product/ServiceLIPSTICK
Category C01. FAST MOVING CONSUMER GOODS (INCL. ALCOHOLIC & NON-ALCOHOLIC DRINKS)
Entrant Company DUVAL GUILLAUME Antwerp, BELGIUM
Advertising Agency DUVAL GUILLAUME Antwerp, BELGIUM
Credits
Name Company Position
Geoffrey Hantson Duval Guillaume NV Creative Director
Katrien Bottez Duval Guillaume NV Creative Director
Tim Schoenmaeckers Duval Guillaume Nv Art Director
Niels Sienaert Duval Guillaume NV Copywriter
Julie Maris Duval Guillaume NV Account Manager
Piet Wulleman Duval Guillaume NV Strategic Planner
Sophie Jadoul Duval Guillaume NV Strategic Planner
Lode Vochten Duval Guillaume NV Ux Designer
Nick Gorrebeeck Duval Guillaume NV Digital Producer
Gilles Vandenoostende Duval Guillaume NV Creative Technologist
The Parking Lot Digital Production
Marc Van Buggenhout ASP BVBA Agency Producer
Tuyen Pham Xuan ASP BVBA Agency Producer
Pieter Van Alphen Monodot Dop
ACE Image Factory Post Production

The Brief

Launching the Cherry Oil Lipstick collection of Yves Rocher. The objective was to get people to the stores and webstore.

Creative Execution

Lipreading a promocode to announce a Cherry Oil Lipstick collection of Yves Rocher, it doesn't get more relevant, does it?

Describe the creative solution to the brief/objective.

We gave the classic promo code a little twist, by creating a website where you had to lipread one of the many Yves Rocher promo codes. If needed, by sharing the campaign, you got some help. In the end you could collect your 10% discount in an Yves Rocher store or in the webstore. To spread the campaign we used banners, digital billboards, print, a direct mailing and 5 second TV commercials.

Results

132.683 promo codes were lipread correctly. A 20% increase of new customers was registered, compared to the same period last year.