Winners & Shortlists

THE RING STICK

TitleTHE RING STICK
BrandMARRYING HAMBURG
Product/ServiceMARRYING
Category A01. FLAT MAILING
Entrant Company JUNG von MATT Hamburg, GERMANY
Advertising Agency JUNG von MATT Hamburg, GERMANY
Production Company OPTIX DIGITAL PICTURES Hamburg, GERMANY
Credits
Name Company Position
Goetz Ulmer Jung Von Matt AG Chief Creative Officer
Thimoteus Wagner Jung Von Matt AG Chief Creative Officer
Carsten Jamrow Jung Von Matt AG Creative Director
Jonas Keller Jung Von Matt AG Creative Director
Victoria Walter Jung Von Matt AG Art Director
Felipe Franco Jung Von Matt AG Art Director
Philipp Hentges Jung Von Matt AG Copywriter
Tim Cantow Jung Von Matt AG Copywriter
Lena Odebrecht WHITE HORSE MUSIC Music
Jered Meier Klodt WHITE HORSE MUSIC Music
Bianca Mack OPTIX Digital Graphics Producer
Ivan Flugelman OPTIX Digital Graphics Animation
Daniel Peter OPTIX Digital Graphics 3d Artist
Terlina Lee OPTIX Digital Graphics Illustrator
Michael Matthias OPTIX Digital Graphics Illustrator
Macarena Ortega OPTIX Digital Graphics Illustrator
Ivan Flugelman OPTIX Digital Graphics Illustrator
Pablo Navarro OPTIX Digital Graphics Animation
Daniel Alcaraz OPTIX Digital Graphics Animation
Marc Goecke OPTIX Digital Graphics 3d Artist

The Brief

Due to the fact that engagement rings are commonly only brought once in a lifetime, our target group was mainly new customers. Marrying briefed us to come up with an idea that would improve their client service and thereby make them stand out from all other jewelers. Our strategy was to make their service as personal as possible. By coming up with a tool that substitued the jeweller, we brought the client service to he clients home without physically being there.

Creative Execution

The sale of engagement rings had a noticeable increase of 20%. All clients were fond of the exclusive design as well as of the usability of the business card. None of their proposals failed. And all engagement rings fitted perfectly. This wouldn't have been possible if they didn't have our helpful pocket service to hand.

Describe the creative solution to the brief/objective.

Our creative solution was a business card that substitues a jeweller’s ring stick - his tool to find out ring sizes. Because the business card can be rolled up into a ring stick it helped men to secretly find out their women’s ring size. It was easy for men to propose with a perfectly fitting ring. This wouldn’t have been possible if they didn’t have our personal pocket service to hand.

Results

The sale of engagement rings had a noticeable increase of 20%. All clients were fond of the exclusive design as well as of the usability of the business card. None of their proposals failed. And all engagement rings fitted perfectly. This wouldn't have been possible if they didn't have our helpful pocket service to hand.