Winners & Shortlists

PEUGEOT DIGIBOARD

TitlePEUGEOT DIGIBOARD
BrandPEUGEOT SLOVAKIA
Product/ServiceAUTOMOTIVE
Category A04. AMBIENT MEDIA: LARGE SCALE
Entrant Company ISTROPOLITANA OGILVY Bratislava, SLOVAK REPUBLIC
Advertising Agency ISTROPOLITANA OGILVY Bratislava, SLOVAK REPUBLIC
Credits
Name Company Position
Peter Darovec Creative Director
Brano Bezak Istropolitana Ogilvy Creative Director
Barbora Mataseje Istropolitana Ogilvy Art Director
Martin Toman Istropolitana Ogilvy Art Director
Miro Masar Istropolitana Ogilvy Copywriter

The Brief

The brief was simple – to convince the drivers of other car brands to come to Peugeot showroom and try the new Peugeot 308. So we targeted specific car brands and models.

Creative Execution

The execution was relevant because of the precisely targeted audience, position of the digiboard, which was close to the showroom and because of the innovative and personal approach to drivers.

Describe the creative solution to the brief/objective.

Direct communication to precisely targeted audience by the means of interactive outdoor medium: We targeted cars on a highway in Bratislava, Slovakia and projected licence plates of those selected cars on a digital billboard in order to drive the attention of drivers. Desired outcome was to invite people for a test drive and to introduce the new Peugeot 308 as an alternative to their own cars.

Results

In just two hours of delivering personalized content on digiboard to audience, the closest showroom had twenty new visitors interested in a test drive of the new Peugeot 308.