| Title | RETWEET BINGO |
| Brand | HAPPINESS BRUSSELS |
| Product/Service | ADVERTISING AGENCY |
| Category |
A07. USE OF SOCIAL IN A DIRECT MARKETING CAMPAIGN |
|
Entrant Company
|
HAPPINESS BRUSSELS, BELGIUM
|
|
Advertising Agency
|
HAPPINESS BRUSSELS, BELGIUM
|
|
Production Company
|
BLISS INTERACTIVE & MOBILE Ho Chu Mingh City, VIETNAM
|
Credits
| Karen Corrigan |
Happiness Brussels |
Creative Management/Strategic Director |
| Niek Eijsbouts |
Happiness Brussels |
Creative Management/Creative Director |
| Philippe Fass |
Happiness Brussels |
Creative Management/Creative Director |
| Arnaud Bailly |
Happiness Brussels |
Concept Provider |
| Anouk Kimplaire |
Happiness Brussels |
Graphic Designer |
| Niek Eijsbouts |
Happiness Brussels |
Copywriter |
The Brief
Digital communications agency Happiness Brussels was looking for a talented social media
creative. The agency also wanted to show it's properly anchored in the digital world and knows its way around social media.
Creative Execution
Social media is all about getting likes, being shared and getting retweeted. The perfect candidate for a digital advertising agency has to know the tricks and language of the web.
ReTweet Bingo proves that digital communications agency Happiness Brussels knows how brands should behave in the world of social media.
Describe the creative solution to the brief/objective.
We launched ReTweet Bingo on www.retweetbingo.com, a specially developed recruitment tool.
It's a social media game where people, one way or the other, have to get retweeted by influentials
featured on a bingo card. If you complete one diagonal, horizontal or vertical line of retweets, it means you're the right social media creative for our agency and you certainly deserve a contract.
Results
- ReTweet Bingo made it to national radio within hours.
- It got 258 candidates from around the world.
- The traffic on Happiness Brussels website increased by 236%.
- Happiness Brussels got new prospects asking to handle the digital reputation of its brands.
- Happiness Brussels, once again, shows advertisers and the industry that is properly anchored in
the digital world.
- Barack Obama hasn't retweeted our campaign yet, but we have great hope.