Winners & Shortlists


Bronze Eurobest

Case Film

Presentation Board

Entrant Company KOLLE REBBE Hamburg, GERMANY
Advertising Agency KOLLE REBBE Hamburg, GERMANY
Name Company Position
Sascha Hanke Kolle Rebbe Gmbh Executive Creative Director
Rolf Leger Kolle Rebbe Gmbh Executive Creative Director
Christian Doering KOREFE Creative Director Design
Nadine Nolting Kolle Rebbe Gmbh Art Director
Sarah Sommer Kolle Rebbe Gmbh Copywriter
Britta Kronacher Kolle Rebbe Gmbh Account Manager
Martin Lühe Kolle Rebbe Gmbh Production Manager
Nina Offermann Kolle Rebbe Gmbh Agency Producer
Rachel Hoffmann Kolle Rebbe Gmbh Agency Producer
Christopher Tychsen Kolle Rebbe Gmbh Agency Producer
Ralf Seelig Kolle Rebbe Gmbh Final Artwork
Katja Sluyter Kolle Rebbe Gmbh Art Buying
Alexander Hildenberg Kolle Rebbe Gmbh Agency Producer
Gidon Wolff Hastings Audio Network Sound Engineer
Alain Orpin Voice Over Casefilm
Paula Bergner The Marmalade Film Production
Carsten Schedler No Limits Composer Music

The Brief

Rosenthal, the world’s leading manufacturer of fine tableware, was searching for an innovative and inspiring way of giving vouchers for tableware, everyone’s first choice of wedding gift.

Creative Execution

At German weddings it is customary to wish the bride and groom luck by smashing porcelain. The noise is supposed to drive away evil spirits. Inspired by this tradition, we came up with idea of hiding a voucher for tableware inside the Weddinglope. The only way to get the voucher is to smash the envelope. An experience and an elegant reinterpretation of a charming German tradition.

Describe the creative solution to the brief/objective.

The design should put an end to the days when presenting a newly married couple with nothing but an envelope was considered boring and unimaginative. The objective was to add value to the tableware voucher in a way that is worth more than the voucher itself.


Thanks to the Weddinglope, the number of Rosenthal vouchers sold at Rosenthal stores increased by 32% compared with the same period last year. Whether the number of weddings has also increased is something we cannot judge.