Case Film

Presentation Board

Title	THE WEDDINGLOPE
Brand	ROSENTHAL
Product/Service	PORCELAIN TABLEWARE
Category	C04. TRAVEL, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS)
Entrant Company	KOLLE REBBE Hamburg, GERMANY
Advertising Agency	KOLLE REBBE Hamburg, GERMANY

Name	Company	Position
Sascha Hanke	Kolle Rebbe Gmbh	Executive Creative Director
Rolf Leger	Kolle Rebbe Gmbh	Executive Creative Director
Christian Doering	KOREFE	Creative Director Design
Nadine Nolting	Kolle Rebbe Gmbh	Art Director
Sarah Sommer	Kolle Rebbe Gmbh	Copywriter
Britta Kronacher	Kolle Rebbe Gmbh	Account Manager
Martin Lühe	Kolle Rebbe Gmbh	Production Manager
Nina Offermann	Kolle Rebbe Gmbh	Agency Producer
Rachel Hoffmann	Kolle Rebbe Gmbh	Agency Producer
Christopher Tychsen	Kolle Rebbe Gmbh	Agency Producer
Ralf Seelig	Kolle Rebbe Gmbh	Final Artwork
Katja Sluyter	Kolle Rebbe Gmbh	Art Buying
Alexander Hildenberg	Kolle Rebbe Gmbh	Agency Producer
Gidon Wolff	Hastings Audio Network	Sound Engineer
Alain Orpin		Voice Over Casefilm
Paula Bergner	The Marmalade	Film Production
Carsten Schedler	No Limits	Composer Music

The Brief

Rosenthal, the world’s leading manufacturer of fine tableware, was searching for an innovative and inspiring way of giving vouchers for tableware, everyone’s first choice of wedding gift.

Creative Execution

At German weddings it is customary to wish the bride and groom luck by smashing porcelain. The noise is supposed to drive away evil spirits. Inspired by this tradition, we came up with idea of hiding a voucher for tableware inside the Weddinglope. The only way to get the voucher is to smash the envelope. An experience and an elegant reinterpretation of a charming German tradition.

Describe the creative solution to the brief/objective.

The design should put an end to the days when presenting a newly married couple with nothing but an envelope was considered boring and unimaginative. The objective was to add value to the tableware voucher in a way that is worth more than the voucher itself.

Results

Thanks to the Weddinglope, the number of Rosenthal vouchers sold at Rosenthal stores increased by 32% compared with the same period last year. Whether the number of weddings has also increased is something we cannot judge.