| Title | BUNT SPENDEN |
| Brand | LSVD LESBEN UND SCHWULENVERBAND DEUTSCHLAND |
| Product/Service | BLOOD DONATIONS |
| Category |
C08. CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS |
|
Entrant Company
|
DDB GROUP GERMANY Berlin, GERMANY
|
|
Advertising Agency
|
DDB GROUP GERMANY Berlin, GERMANY
|
|
Production Company
|
MR BOB FILMS Berlin, GERMANY
|
Credits
| Eric Schoeffler |
DDB Group |
Chief Creative Officer |
| Matthias Schmidt |
DDB |
Executive Creative Director |
| Veit Moeller/Nils Haseborg |
DDB |
Creative Director |
| Andrew Morgan/Ricardo Müller/Lucio Regner/Jacopo Biorcio |
DDB |
Art Director |
| Alice Bottaro/Marc Lüdemann/Vesna Koselj/Lydia Willie |
DDB |
Copywriter |
| Constanze Schmidt/Nele Opel |
DDB |
Account Manager |
| Andrew Morgan |
DDB |
Illustration |
| Caroline Heinrich |
DDB |
Animation |
| Ben Föhr/Max Penk/Daniel Krebs |
Mr.bob Films |
Producer |
|
Bleech |
Programming |
| Marc Kaufholz |
DDB |
Screen Desgn |
| Fabian Nöthe |
DDB |
Ux Director |
| Samir Belhsen |
DDB |
User Experience Designer |
The Brief
In Germany, bi- and homosexual men are not allowed to donate blood. To send a strong message to the German Medical Association responsible for the ban, we had to involve as many people as possible in demanding change.
Creative Execution
Each signature filled the red stripe of the LGBT flag in real-time with a new drop. Supporters could sign on the website and via mobile and immediately witness their impact on the interactive flag.
Describe the creative solution to the brief/objective.
We started “Bunt Spenden”, an interactive petition that acts against this discrimination. To represent the missing blood we stripped off the red of the rainbow flag and hoisted it on our website and on digital billboards around the city: 25.000 signatures were needed to refill the red stripe.
Results
The 25.000 signatures needed where reached in one week - and even more kept arriving. The project started an important public discussion on social media and on national and international blogs and newspapers, winning over influencers like Germany’s first outed football star Thomas Hitzlsperger. In the end, the signatures needed were presented to the German Medical Association.