Winners & Shortlists

DRONEVERTISING + WOKKER

TitleDRONEVERTISING + WOKKER
BrandWOKKER
Product/ServiceWOKKER
Category A03. AMBIENT MEDIA: SMALL SCALE (INCL. PREMIUMS & GIVEAWAYS)
Entrant Company HUNGRY BOYS Moscow, RUSSIA
Advertising Agency HUNGRY BOYS Moscow, RUSSIA
Credits
Name Company Position
Vlad Sitnikov Creative Director
Arthur Miroshnichenko Copywriter
Alexandr Katin Agency Producer
Max Malakhov Cameraman
Katya Semenova Illustrator

The Brief

We have organized the first drone-vertising campaign in Russia specially for Wokker Asian restaurant chain. Several unmanned combat air vehicles launched in the air with company banners could not go unnoticed. Drones have not been used for such purposes in our country so far, so it is obvious that we have introduced a new trend on Russian advertising market. Goal To draw potential customers' attention and raise the number of orders from a number of local business centers.

Creative Execution

Any office staff member has a lot of work during weekdays. Sometimes workers are so busy with their tasks, that they forget about the lunch break. Posters flying behind the window are a great way to remind them of it. Why not have some tasty Chinese noodles or delicious and nutritious rice? Till work completely chews you up, immediately call Wokker!

Describe the creative solution to the brief/objective.

Solution Ordinary advertising channels are already congested. That's why we came up with an unusual way to fascinate our target audience: we raised advertisement up in the air. We attached Wokker banners to drones and launched them around high-rise business centers. Flying past office windows, they drew attention of hundreds of people.

Results

Result The number of orders at Wokker restaurants close to the business centers has risen up to 40 per cent.