Winners & Shortlists

LIGHTNING

TitleLIGHTNING
BrandMARIO HALLER BRANDY
Product/ServiceLIQUOR
Category C01. FAST MOVING CONSUMER GOODS (INCL. ALCOHOLIC & NON-ALCOHOLIC DRINKS)
Entrant Company LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
Advertising Agency LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
Credits
Name Company Position
Axel Eckstein LEO BURNETT Schweiz AG Exec. Creative Director
Christian Bircher LEO BURNETT Schweiz AG Creative Director/Art Director
Bastian Otter LEO BURNETT Schweiz AG Copy Writer

The Brief

Mario Haller produces fruit brandies. In 2003 a pear tree of Mario Haller's plantation was struck by lightning. Standing in front of a charred pear tree. It had been struck by lightning. So he had the idea to distil a single release of exclusive, limited edition bottles of Mario Haller schnapps. He asked us to design a unique label for this special schnapps: A limited edition of schnapps distilled from pears of a tree struck by lightning.

Creative Execution

As our material we chose the most heat-resistant paper we could find: ceramic fibre paper that retains its shape even at temperatures of 1500 degrees. We cut the paper to label size and then impaled it on the rod of a lightning conductor. We placed the rod on a small rise close to the pear tree. And then we waited. Until a bolt of lightning struck the rod.

Describe the creative solution to the brief/objective.

Inspired by this, we came up with the idea of letting Mother Nature design the label for the bottles as well.

Results

The result was fascinating. 100 million volts had left clear traces on the material without completely destroying it. It was exactly what we had been looking for. Mario Haller's exclusive fruit brandy was a genuine rarity and disappeared down appreciative throats almost as quickly as it had come to the world. The Brandy was distributet to an exclusive clientele as a complimentary gift of appreciation.