Title	SOUNDS FROM TORTURE
Brand	AMNESTY INTERNATIONAL PORTUGAL
Product/Service	STOP TORTURE
Category	A04. AMBIENT MEDIA: LARGE SCALE
Entrant Company	LEO BURNETT LISBOA, PORTUGAL
Advertising Agency	LEO BURNETT LISBOA, PORTUGAL

Name	Company	Position
Luciana Cani	Leo Burnett Lisboa	Executive Creative Director
Steve Colmar	Leo Burnett Lisboa	Creative Director
Nuno Salvaterra	Leo Burnett Lisboa	Head Of Art/Designer
Leonardo Pinheiro	Leo Burnett Lisboa	Art Director
Jaime Nascimento	Leo Burnett Lisboa	Copywriter
Raul Palhares	Leo Burnett Lisboa	Copywriter
Nuno Frade	Leo Burnett Lisboa	Head Of Digital Production
Hugo Lage	Leo Burnett Lisboa	Director
Cristina Almeida	Leo Burnett Lisboa	Production Director
Nuno Pina	Freelancer	Production Art Director
	JSVC Decor	Builders
Henrique Serra	Freelance	Dop
	Grupo Nova Imagem	Studio And Lightning
	Todos.pt	Studio
	Skills Studio	Sound Capture
Emanuel Serodio	Leo Burnett Lisboa	Sound Designer
	Dizplay	Audio Post Production
Cristovão	Exposed Image	Photographer

The Brief

In many countries, people suffer from torture and abuse, everyday. A sound that is not heard by everyone.

Creative Execution

Amnesty International has now a new instrument to help victims of torture and abuse be heard across Portugal.

Describe the creative solution to the brief/objective.

If the suffering of torture victims wasn't being heard, we decided to amplify this sound so everyone would listen to this call for help. In order to do that, we built a drum set from several instruments used in torture methods. Musicians and artists were invited to build this new musical instrument. Hammers, barrels, knives, pliers, boiling, battery, ropes, were put together to make this sound echoing in the streets and on the website soundsfromtorture.com.

Results

The sound caught the ears of musicians and the press, who helped amplifying it. While the musicians played the drum set, the press made it sound louder. The drum set is spreading the message and helping major cases defended by Amnesty International.