| Title | DON'T GIVE UP |
| Brand | BANQUE POPULAIRE |
| Product/Service | BANK |
| Category |
C05. FINANCIAL SERVICES, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES |
|
Entrant Company
|
BUZZMAN Paris, FRANCE
|
|
Advertising Agency
|
BUZZMAN Paris, FRANCE
|
|
Media Agency
|
ZENITHOPTIMEDIA Paris, FRANCE
|
Credits
| Georges Mohammed Chérif |
BUZZMAN |
Ceo/Creative Director |
| Thomas Granger |
BUZZMAN |
Vice President |
| Julien Levilain |
BUZZMAN |
Associate Director |
| Bénédicte Muller |
BUZZMAN |
Head Of Accounts |
| Laura Seror |
BUZZMAN |
Account Executive |
| Quentin Grimal |
BUZZMAN |
Account Executive Assistant |
| Clément Séchet |
BUZZMAN |
Artistic Director |
| Jérémy Raimboux |
BUZZMAN |
Copywriter |
| Marie Clément |
BUZZMAN |
Copywriter |
| Vanessa Barbel |
BUZZMAN |
Head Of Tv/Print Production |
| Aurélia Blatry |
BUZZMAN |
Tv/Print Producer |
| Laurent Marcus |
BUZZMAN |
Head Of Digital Production |
| François Cavalin |
BUZZMAN |
Digital Producer |
| Cyril Paglino |
BUZZMAN |
Head Of Communication/Pr |
| Clara Bascoul Gauthier |
BUZZMAN |
Communication/Pr Manager |
| Julien Rocher |
Wanda Productions |
Film Director |
| Chantal Petrachi |
BANQUE POPULAIRE |
Communications Director |
| Fabienne Ranjard |
BANQUE POPULAIRE |
Brand And Advertising Manager |
| Karen Weber Et Joanna Chessé |
BANQUE POPULAIRE |
Communication Project Manager |
| Antoine Panier |
BANQUE POPULAIRE |
Media Manager |
The Brief
How to communicate Banque Populaire brand's message : "The bank that makes you want to go forth"
Creative Execution
The Baccalauréat is the final school exam in France. The first big challenge
in your life. And most of your life will depend on wheither you fail or succeed.
It's a tradition for french banks to reward those who are successful at the Bac and invite them to open an account with the first money deposit being offered.
But what about the one who failed?
Describe the creative solution to the brief/objective.
For our student campaign we, Banque Populaire, had become the bank to support students who need catch up sessions, and no longer the bank that only rewards the best students.
Because everyone deserves a second chance, Banque Populaire decided to become the bank helping the students who missed a few answers to their Bac. We created the "Bac Up" operation, the first campaign made by a bank that offers more than money to students. We partenered with Acadomia, the largest provider of school help lessons, to give them one week of FREE and personalized lessons, conferences and support. For all students whether or not they were Banque Populaire’s clients.
Results
- Around 20 000 000 contacts
- 200 000 visits on the website
- 261 658 € of earn media
And with 87.9%, 2 014 had the highest bac success rate of all time.
Perhaps we helped?