Winners & Shortlists

FLASHBACK

Short List
TitleFLASHBACK
BrandBERLIN TOURISMUS & KONGRESS
Product/ServiceTHE VISITBERLIN MUSEUM PASS
Category C04. TRAVEL, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS)
Entrant Company BBDO BERLIN, GERMANY
Advertising Agency BBDO BERLIN, GERMANY
Credits
Name Company Position
Wolfgang Schneider BBDO Germany Gmbh Chief Creative Officer
David Mously/Jan Harbeck BBDO Berlin Gmbh Creative Managing Directors
Max Millies/Marius Lohmann BBDO Berlin Gmbh Creative Directors
Nina Mendez/Christopher Brinkmann BBDO Berlin Gmbh Art Directors
Fabian Ruether BBDO Berlin Gmbh Junior Art Director
Max Millies/Lars Baldermann BBDO Berlin Gmbh Copywriters
Franzis Heusel BBDO Berlin Gmbh Managing Director
Mark Andree BBDO Berlin Gmbh Client Service Director
Maike Schröder BBDO Berlin Gmbh Group Account Director
Rebecca Sander BBDO Berlin Gmbh Junior Account Manager
Alexander Geier BBDO Berlin Gmbh Agency Producer
Steffen Gentis BBDO Germany Gmbh Chief Production Officer
Maya Iseli BBDO Berlin Gmbh Art Buyer
Maximilian Duwe Production/Producer/Director/Editor
Egon Riedel Music/Sound Design
Jan Single Voice Over
Frank Restle Director Of Photography
Studio Funk Berlin Audio Production Company
Nadine Dyballa Producer

The Brief

Create awareness for the city's museums by getting tourists interested in the fascinating history of the Berlin Wall.

Creative Execution

We let photographing tourists discover the exciting history of the former border by themselves. Thereby awakening their curiosity for Berlin's historic past and inviting them to find out more in the city's many museums.

Describe the creative solution to the brief/objective.

A surprising technology turned the last remaining sections of the wall into projection surfaces. The projections were invisible to the human eye. Only through the flash of cameras, historical images appeared on the tourist's fotos.

Results

Tourists from all over the world got stunning photographic souvenirs, many of which were uploaded on social networks like Facebook, twitter and Instagram. visitBerlin got a lot of attention and Berlin’s museums got a significant increase of visitors (+13.6 % sold museum passes in January 2014).