Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A04 AMBIENT MEDIA: LARGE SCALE
D ROSE JUMP STORE
ADIDAS / ADIDAS 3.5 BASKETBALL SHOES
TBWA\LONDON UNITED KINGDOM
Silver
PLAYSTATION SHOCKS
SONY PLAYSTATION BENELUX / GAMES
TBWA\BELGIUM Brussels BELGIUM
ENDLESS POWER
CONTINENTAL REIFEN DEUTSCHLAND / ULTRA HIGH PERFORMANCE TYRES
SERVICEPLAN Munich GERMANY
LIFE TIME CLOCK
DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) / FÜRS LEBEN - FÜR ORGANSPENDE
SERVICEPLAN Munich GERMANY
SPOT 4 SALE
DEPAUL UK / HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
STREET STORIES
DEPAUL UK / HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
RSCA ANDERLECHT SUPPORTS SMALL BUSINESSES
BNP PARIBAS FORTIS / BANK
PUBLICIS BRUSSELS BELGIUM
MINI KIOSK
COCA-COLA GERMANY / COCA-COLA MINI CAN 0.15L
OGILVY GERMANY Frankfurt GERMANY
Short List
UNCENSORED ARTICLES MADE IN CHINA
HUMO MAGAZINE / HUMO MAGAZINE
MORTIERBRIGADE Brussels BELGIUM
Short List
THE FRESH SQUAD
Q MEIERIENE / Q SJOKOMELK
MK NORWAY Oslo NORWAY
RESPECT THE LIVING
MINISTRY OF INTERNAL AFFAIRS / TRAFFIC SAFETY CAMPAIGN
MCCANN TIRANA ALBANIA
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ / INTERMARCHÉ
MARCEL Paris FRANCE
Short List
YOU NEVER WALK ALONE
LAFA – UNIT FOR SEXUALITY AND HEALTH / TO PREVENT HIV, SEXUALLY TRANSMITTED INFECTIONS AND UNWANTED PREGNANCIES FROM A
LOWE BRINDFORS Stockholm SWEDEN
TAKE A BREATH
SIHLCITY SHOPPING MALL / RETAIL
LEO BURNETT SCHWEIZ Zürich SWITZERLAND
DEPARTURE BOARD
AMNESTY INTERNATIONAL / HELP GET THEM HOME
LEO BURNETT LONDON UNITED KINGDOM
SOUNDS FROM TORTURE
AMNESTY INTERNATIONAL PORTUGAL / STOP TORTURE
LEO BURNETT LISBOA PORTUGAL
THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR / DONATIONS
KOLLE REBBE Hamburg GERMANY
Bronze
MANNEQUINS
PRO INFIRMIS / PRO INFIRMIS
JUNG von MATT/LIMMAT Zürich SWITZERLAND
RENOVATED BILLBOARDS
OBI & CO. DEUTSCHLAND / DIY STORE
JUNG von MATT Hamburg GERMANY
PEUGEOT DIGIBOARD
PEUGEOT SLOVAKIA / AUTOMOTIVE
ISTROPOLITANA OGILVY Bratislava SLOVAK REPUBLIC
ACT AGAINST UGLINESS
HORNBACH / DIY HOME IMPROVEMENT SUPERSTORES
HEIMAT Berlin GERMANY
THE S5 PULSE CHALLENGE
SWISSCOM (SCHWEIZ) / TELECOMMUNICATION
HEIMAT Berlin GERMANY
ONE MANS LAND
MONDELEZ INTERNATIONAL REFRESHMENT / MARABOU BLACK
FORSMAN & BODENFORS Gothenburg SWEDEN
AN AUCTION BASED ON EMOTIONS
ORREFORS KOSTA BODA / GLASS ART & GLASSWARE
ELLERMORE Göteborg SWEDEN
JOB BOT
SWEDISH ARMED FORCES / RECRUITMENT
DDB STOCKHOLM SWEDEN
ABORTIONTRAVEL
CELEM (EUROPEAN WOMEN'S LOBBY) / SPANISH COORDINATION FOR THE EUROPEAN WOMEN'S LOBBY
DDB SPAIN Madrid SPAIN
IKEA'S FANTASY KITCHEN
IKEA BELGIUM / IKEA KITCHEN SYSTEM
DDB BRUSSELS BELGIUM
99 LUFTBALLONS
JOE FM / RADIO
DALLAS ANTWERP BELGIUM
THE TOMORROW PROJECT
THE PRINCE'S TRUST / TOMORROW'S STORE
CHI & PARTNERS London UNITED KINGDOM
ANGRY TWEETS
BURGER KING / BURGER KING
BUZZMAN Paris FRANCE
THE GREAT ESCAPE
SIGMA TAU / YOVIS VIAGGIO
BEDESCHI FILM Milan ITALY
FLASHBACK
BERLIN TOURISMUS & KONGRESS / THE VISITBERLIN MUSEUM PASS
BBDO BERLIN GERMANY
Short List
SMART DJ
DAIMLER MBVD / SMART FORTWO ELECTRIC DRIVE
BBDO BERLIN GERMANY
INSPIRIT HOT COCOA
DELEGAÇÃO PORTUGUESA DOS MISSIONÁRIOS DA CONSOLATA / INSPIRIT
BAR LISBON PORTUGAL
KITCHEN BLIND TEST
IKEA / METOD KITCHEN SYSTEM
ÅKESTAM HOLST Stockholm SWEDEN
THE GAY BUREAU
THE PRESS BUREAU [PRESSBYRÅN] / CONVENIENCE STORE CHAIN
ÅKESTAM HOLST Stockholm SWEDEN
A05 USE OF DIGITAL IN A DIRECT MARKETING CAMPAIGN
SMARTVIDEO ADVERTISING FOR TURKCELL
TURKCELL / TURKCELL MOBILE DEVICES AND PLANS (PREPAID / TOP-UP)
SUNDAYSKY New York USA
ASSASSIN’S CREED: UNITY
UBISOFT / VIDEO GAME
SID LEE Paris FRANCE
THE JOKER'S JOB INTERVIEW
WARNER BROS INTERACTIVE / VIDEO GAME
SID LEE Paris FRANCE
SOUNDTREE
BMW (SCHWEIZ) / BMW M4, M235I, X5, I3
SERVICEPLAN Munich GERMANY
THE GAME REPORT
BYTRO LABS / BYTRO LABS GAME DEVELOPING STARTUP
SERVICEPLAN Munich GERMANY
Bronze
TRY MY HYBRID
TOYOTA / HYBRIDS
SAATCHI & SAATCHI Oslo NORWAY
ALL THINGS HAIR
UNILEVER / HAIR CATEGORY
RAZORFISH London UNITED KINGDOM
Ô GREEN BY SPECIAL.T
SPECIAL.T BY NESTLÉ / TEA
PUBLICIS MODEM Paris FRANCE
ONE NOTE AGAINST CANCER
APREC / CHARITY
PUBLICIS CONSEIL Paris FRANCE
PAYBACK TIME
BNP PARIBAS FORTIS / BANK
PUBLICIS BRUSSELS BELGIUM
SPAM SPAM SPAM - FREE TICKETS TO MONTY PYTHON
MORTIERBRIGADE / MORTIERBRIGADE
MORTIERBRIGADE Brussels BELGIUM
TAXI DRAMA
YUGOSLAV DRAMA THEATER / YUGOSLAV DRAMA THEATER
McCANN BELGRADE SERBIA
ANTI-BULLYING TYPEFACE
FRIENDS / ANTI-BULLYING ORGANISATION
LOWE BRINDFORS Stockholm SWEDEN
TRANSAVIA EBAY
TRANSAVIA.COM / AIRLINE COMPANY
LES GAULOIS Puteaux FRANCE
Short List