Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
B02 BEST LOW BUDGET CAMPAIGN
THE RAINFOREST CUT
THE RAINFOREST FOUNDATION / SAVE A FOOTBALL FIELD OF RAINFOREST FOR $8
TRY/APT/POL Oslo NORWAY
HOMELESS FONTS
FUNDACIÓ ARRELS / HOMELESS FONTS
THE CYRANOS McCANN Barcelona SPAIN
Short List
WILDTATTOO
WWF RUSSIA / WWF RUSSIA
FRIENDS MOSCOW Moscow RUSSIA
THE HIJACKED CONTEST
FIFTYFIFTY / FIFTYFIFTY (HOMELESS ORGANISATION)
HAVAS WORLDWIDE DÜSSELDORF GERMANY
TAXI TRAILS
TAXI STOCKHOLM / TAXI TRAILS
KING Stockholm SWEDEN
100% TRACEABLE WAKE-UP CALLS
MYMUESLI / GREEN CUP COFFEE
LEO BURNETT FRANKFURT GERMANY
??N? THE FIREWALL
TOURETTES ACTION UK / EMAIL
LIDA London UNITED KINGDOM
BLOWING IN THE WIND
APOTEK HJÄRTAT / APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN
Short List
THE POOP DIAGNOSIS
ARGOS / VETERENARY CLINIC
NAVIGATOR DDB Moscow RUSSIA
SPOT 4 SALE
DEPAUL UK / HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
STREET STORIES
DEPAUL UK / HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
FUCK THE POOR
THE PILION TRUST / YOUTH HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
Bronze
#SEATBELTB00BING
AUTOMOBIL CLUBUL ROMAN / SEATBELT AWARENESS
PUBLICIS ROMANIA Bucherest ROMANIA
C01 FAST MOVING CONSUMER GOODS (INCL. ALCOHOLIC & NON-ALCOHOLIC DRINKS)
THE FRESH SQUAD
Q MEIERIENE / Q SJOKOMELK
MK NORWAY Oslo NORWAY
MAILING MA VIE EN COULEURS
MONDELEZ FRANCE AND UNILEVER FRANCE / MAILING FOR 90 BRANDS
PUBLICIS K1 Suresnes FRANCE
MINI KIOSK
COCA-COLA GERMANY / COCA-COLA MINI CAN 0.15L
OGILVY GERMANY Frankfurt GERMANY
NO TO YES
PROCTER & GAMBLE NORDIC / HAND DISHWASH YES
DDB STOCKHOLM SWEDEN
SWEET DREAMS
MOKARICO CAFFÈ FIRENZE - FEINKOST KÄFER / MOKARICO
SERVICEPLAN Munich GERMANY
HUMANA MILKMONSTERS
HUMANA ITALIA / HUMANA LATTE DI CRESCITA
SERVICEPLAN Munich GERMANY
CONTREX PARIS CITY GUIDE
NESTLÉ WATERS FRANCE / CONTREX
MARCEL Paris FRANCE
THE LEGENDARY POSTERS
HEINEKEN / HEINEKEN
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
LEARNED WITH ONE CUP
NESTLÈ / NESCAFE 3IN1 XTRA STRONG
TDI GROUP RUSSIA Moscow RUSSIA
TABASCO PIZZAGOAL
TABASCO / TABASCO
BBDO BELGIUM Brussels BELGIUM
WRAPPING PAPER
THE COCA-COLA COMPANY / COCA-COLA
DUVAL GUILLAUME Antwerp BELGIUM
READ MY LIPS
YVES ROCHER / LIPSTICK
DUVAL GUILLAUME Antwerp BELGIUM
#BENDGATE
NESTLÈ / KIT KAT
JWT LONDON UNITED KINGDOM
CLOUDSCREEN
NEUTROGENA SINGAPORE / SUNSCREEN
DDB BRUSSELS BELGIUM
#SHOOTTHECOOKIES
McVITIE'S / McVITIE'S BISCUITS
FRED & FARID GROUP Paris FRANCE
LIGHTNING
MARIO HALLER BRANDY / LIQUOR
LEO BURNETT SCHWEIZ Zürich SWITZERLAND
BLOWING IN THE WIND
APOTEK HJÄRTAT / APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN
Short List
#LIKEAGIRL
P&G / ALWAYS
LEO BURNETT LONDON UNITED KINGDOM
Short List
ALL THINGS HAIR
UNILEVER / HAIR CATEGORY
RAZORFISH London UNITED KINGDOM
VITTEL REFRESH CAP
VITTEL - NESTLÉ WATERS / VITTEL
OGILVY FRANCE Paris FRANCE
Short List
C02 CARS & AUTOMOTIVE SERVICES
TEST DRIVE CUBE
AUDI / AUDI A8
PHILIPP UND KEUNTJE Hamburg GERMANY
Gold
THE UNSURPRISING JACK IN THE BOX
GOODYEAR DUNLOP / EFFICIENTGRIP PERFORMANCE
LEO BURNETT FRANKFURT GERMANY
SMART DJ
DAIMLER MBVD / SMART FORTWO ELECTRIC DRIVE
BBDO BERLIN GERMANY
VW TAPEMAILING
VOLKSWAGEN / VOLKSWAGEN CLASSIC PARTS
DDB GERMANY DÜSSELDORF GERMANY
TRY MY HYBRID
TOYOTA / HYBRIDS
SAATCHI & SAATCHI Oslo NORWAY
Silver
BMW 500K
BMW / FACEBOOK BMW FANBASE
BCUBE Milan ITALY
BEING TWO IS ENOUGH
DAIMLER / SMART
ALICE BBDO Istanbul TURKEY
DACIA SPONSOR DAY
RENAULT ITALIA / DACIA
PUBLICIS ITALY Milan ITALY
HEADHUNTERS
AUDI IMPORT BELGIUM / CARS
DDB BRUSSELS BELGIUM
THE CAR, NOT THE SHOW
KIA / KIA AT THE BRUSSELS MOTOR SHOW
MORTIERBRIGADE Brussels BELGIUM
CARABINER
CJSC CHRYSLER RUS / JEEP
LEO BURNETT MOSCOW RUSSIA
C03 OTHER CONSUMER PRODUCTS (INCL. DURABLE GOODS)
SKYSCRAPER DRILL PACKS
MAKITA / POWER TOOLS
LEO BURNETT FRANKFURT GERMANY
THE PAPER SKIN
FEDRIGONI GERMANY / FEDRIGONI FINE PAPER
GEOMETRY GLOBAL GERMANY Berlin GERMANY
Short List
EPIC DENIM
MUSTANG / JEANS
KOLLE REBBE Hamburg GERMANY
SAMSUNG MAESTROS ACADEMY
SAMSUNG ELECTRONICS ITALY / SAMSUNG CONSUMER ELECTRONICS
LEO BURNETT Milan ITALY
THE S5 PULSE CHALLENGE
SWISSCOM (SCHWEIZ) / TELECOMMUNICATION
HEIMAT Berlin GERMANY
RYMANSECO
RYMANS / TYPEFACE
GREY LONDON UNITED KINGDOM