Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
B02 BEST LOW BUDGET CAMPAIGN
SORRY I SPENT IT ON MYSELF
HARVEY NICHOLS / HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM
NEVER GIVE UP ON ROCK
IBANEZ / IBANEZ GUITARRAS
CHEIL SPAIN Madrid SPAIN
RETURN AFTER READING
MAD MAGAZIN - PANINI VERLAGS / MAD MAGAZINE
SERVICEPLAN Munich GERMANY
100% TRACEABLE WAKE-UP CALLS
MYMUESLI / GREEN CUP COFFEE
LEO BURNETT FRANKFURT GERMANY
THE NOAH POSTMARK MAILING
NOAH – MENSCHEN FÜR TIERE / A MAILING AGAINST ANIMAL TESTING
SERVICEPLAN Munich GERMANY
CLASSICAL BAND MERCHANDISE
SWISS YOUTH SYMPHONY ORCHESTRA / SWISS YOUTH SYMPHONY ORCHESTRA
FCB ZURICH SWITZERLAND
TAXI TRAILS
TAXI STOCKHOLM / TAXI TRAILS
KING Stockholm SWEDEN
FUCK THE POOR
THE PILION TRUST / YOUTH HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
Bronze
THE RAINFOREST CUT
THE RAINFOREST FOUNDATION / SAVE A FOOTBALL FIELD OF RAINFOREST FOR $8
TRY/APT/POL Oslo NORWAY
??N? THE FIREWALL
TOURETTES ACTION UK / EMAIL
LIDA London UNITED KINGDOM
ONE RESULT GOOGLE SEARCH
TOYOTA DK / TOYOTA HYBRID
SAATCHI & SAATCHI Copenhagen DENMARK
EATSPIRATIONS
UNO RESTAURANT / UNO RESTAURANT
VOSKHOD Yekaterinburg RUSSIA
WILDTATTOO
WWF RUSSIA / WWF RUSSIA
FRIENDS MOSCOW Moscow RUSSIA
C01 FAST MOVING CONSUMER GOODS (INCL. ALCOHOLIC & NON-ALCOHOLIC DRINKS)
BLOWING IN THE WIND
APOTEK HJÄRTAT / APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN
Short List
MINI KIOSK
COCA-COLA GERMANY / COCA-COLA MINI CAN 0.15L
OGILVY GERMANY Frankfurt GERMANY
THE LEGENDARY POSTERS
HEINEKEN / HEINEKEN
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
HUMANA MILKMONSTERS
HUMANA ITALIA / HUMANA LATTE DI CRESCITA
SERVICEPLAN Munich GERMANY
LIGHTNING
MARIO HALLER BRANDY / LIQUOR
LEO BURNETT SCHWEIZ Zürich SWITZERLAND
#SHOOTTHECOOKIES
McVITIE'S / McVITIE'S BISCUITS
FRED & FARID GROUP Paris FRANCE
SWEET DREAMS
MOKARICO CAFFÈ FIRENZE - FEINKOST KÄFER / MOKARICO
SERVICEPLAN Munich GERMANY
MAILING MA VIE EN COULEURS
MONDELEZ FRANCE AND UNILEVER FRANCE / MAILING FOR 90 BRANDS
PUBLICIS K1 Suresnes FRANCE
#BENDGATE
NESTLÈ / KIT KAT
JWT LONDON UNITED KINGDOM
LEARNED WITH ONE CUP
NESTLÈ / NESCAFE 3IN1 XTRA STRONG
TDI GROUP RUSSIA Moscow RUSSIA
CONTREX PARIS CITY GUIDE
NESTLÉ WATERS FRANCE / CONTREX
MARCEL Paris FRANCE
CLOUDSCREEN
NEUTROGENA SINGAPORE / SUNSCREEN
DDB BRUSSELS BELGIUM
#LIKEAGIRL
P&G / ALWAYS
LEO BURNETT LONDON UNITED KINGDOM
Short List
NO TO YES
PROCTER & GAMBLE NORDIC / HAND DISHWASH YES
DDB STOCKHOLM SWEDEN
THE FRESH SQUAD
Q MEIERIENE / Q SJOKOMELK
MK NORWAY Oslo NORWAY
TABASCO PIZZAGOAL
TABASCO / TABASCO
BBDO BELGIUM Brussels BELGIUM
WRAPPING PAPER
THE COCA-COLA COMPANY / COCA-COLA
DUVAL GUILLAUME Antwerp BELGIUM
ALL THINGS HAIR
UNILEVER / HAIR CATEGORY
RAZORFISH London UNITED KINGDOM
VITTEL REFRESH CAP
VITTEL - NESTLÉ WATERS / VITTEL
OGILVY FRANCE Paris FRANCE
Short List
READ MY LIPS
YVES ROCHER / LIPSTICK
DUVAL GUILLAUME Antwerp BELGIUM
C02 CARS & AUTOMOTIVE SERVICES
TEST DRIVE CUBE
AUDI / AUDI A8
PHILIPP UND KEUNTJE Hamburg GERMANY
Gold
HEADHUNTERS
AUDI IMPORT BELGIUM / CARS
DDB BRUSSELS BELGIUM
BMW 500K
BMW / FACEBOOK BMW FANBASE
BCUBE Milan ITALY
CARABINER
CJSC CHRYSLER RUS / JEEP
LEO BURNETT MOSCOW RUSSIA
BEING TWO IS ENOUGH
DAIMLER / SMART
ALICE BBDO Istanbul TURKEY
SMART DJ
DAIMLER MBVD / SMART FORTWO ELECTRIC DRIVE
BBDO BERLIN GERMANY
THE UNSURPRISING JACK IN THE BOX
GOODYEAR DUNLOP / EFFICIENTGRIP PERFORMANCE
LEO BURNETT FRANKFURT GERMANY
THE CAR, NOT THE SHOW
KIA / KIA AT THE BRUSSELS MOTOR SHOW
MORTIERBRIGADE Brussels BELGIUM
DACIA SPONSOR DAY
RENAULT ITALIA / DACIA
PUBLICIS ITALY Milan ITALY
TRY MY HYBRID
TOYOTA / HYBRIDS
SAATCHI & SAATCHI Oslo NORWAY
Silver
VW TAPEMAILING
VOLKSWAGEN / VOLKSWAGEN CLASSIC PARTS
DDB GERMANY DÜSSELDORF GERMANY
C03 OTHER CONSUMER PRODUCTS (INCL. DURABLE GOODS)
THE PAPER SKIN
FEDRIGONI GERMANY / FEDRIGONI FINE PAPER
GEOMETRY GLOBAL GERMANY Berlin GERMANY
Short List
SKYSCRAPER DRILL PACKS
MAKITA / POWER TOOLS
LEO BURNETT FRANKFURT GERMANY
EPIC DENIM
MUSTANG / JEANS
KOLLE REBBE Hamburg GERMANY
RYMANSECO
RYMANS / TYPEFACE
GREY LONDON UNITED KINGDOM
SAMSUNG MAESTROS ACADEMY
SAMSUNG ELECTRONICS ITALY / SAMSUNG CONSUMER ELECTRONICS
LEO BURNETT Milan ITALY
THE S5 PULSE CHALLENGE
SWISSCOM (SCHWEIZ) / TELECOMMUNICATION
HEIMAT Berlin GERMANY