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A07 USE OF SOCIAL IN A DIRECT MARKETING CAMPAIGN
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LAST COMMENT
BURGER KING / BURGER KING |
BUZZMAN Paris
|
FRANCE |
|
|
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ONE NOTE AGAINST CANCER
APREC / CHARITY |
PUBLICIS CONSEIL Paris
|
FRANCE |
|
|
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MERAK ETTIM (I WONDER)
THE COCA-COLA COMPANY / COCA-COLA |
PLASENTA CONVERSATION AGENCY Istanbul
|
TURKEY |
|
|
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CAMPAIGN AGAINST ILLEGAL FIREWORKS
DUTCH CONSUMER SAFETY INSTITUTE / CONSUMER SAFETY INSTITUTE |
TBWA\NEBOKO Amsterdam
|
THE NETHERLANDS |
|
|
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THE SNAPCHAT PITCH
DDB OSLO / DDB OSLO |
DDB OSLO
|
NORWAY |
|
|
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#STORYCHANGERS
EUROPEAN PARLIAMENT / EUROPEAN ELECTIONS 2014 |
OGILVY GROUP Brussels
|
BELGIUM |
|
|
|
BEAUTIFUL ENDING
DELA / FUNERAL INSURANCE |
OGILVY & MATHER AMSTERDAM
|
THE NETHERLANDS |
|
|
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DONATE KM
PONDERAS HOSPITAL / HEALTHCARE |
GEOMETRY GLOBAL Bucharest
|
ROMANIA |
|
|
|
#SHARETHESOFA
HEINEKEN / HEINEKEN |
STARCOM MEDIAVEST GROUP Amsterdam
|
THE NETHERLANDS |
|
|
|
TRY MY HYBRID
TOYOTA / HYBRIDS |
SAATCHI & SAATCHI Oslo
|
NORWAY |
|
|
Silver
|
LIDL FAN CUP
LIDL STIFTUNG & CO. / LIDL |
McCANN WORLDGROUP GERMANY Frankfurt
|
GERMANY |
|
|
|
THE POP CHARADE RELEASE
POPAGANDA MUSIC FESTIVAL / LUGER INC. / MUSIC FESTIVAL |
SAATCHI & SAATCHI Stockholm
|
SWEDEN |
|
|
|
#ALLTOGETHER
KBVB-URBSFA (ROYAL BELGIAN FOOTBALL ASSOCIATION) / NATIONAL FOOTBALL TEAM WORLDCUP 2014 |
BOONDOGGLE Leuven
|
BELGIUM |
|
|
|
A YEAR OF BAD HAIRDAY
P&G / PANTENE |
ACW GREY TEL AVIV
|
ISRAEL |
|
|
|
BARTINDER
PRIMUS / PILS |
BOONDOGGLE Leuven
|
BELGIUM |
|
|
|
#FREEDOMOFTWEET
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS |
PUBLICIS BRUSSELS
|
BELGIUM |
|
|
|
SHOT IT, GOT IT!
ÅHLÉNS / RETAIL STORE |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
|
|
|
GHITA, THE SOCIAL SHEPHERD
VODAFONE ROMANIA / TELECOM |
McCANN ERICKSON ROMANIA Bucharest
|
ROMANIA |
|
|
|
THE EMOGRAPHY PROJECT
MTV MOBILE / SUNRISE COMMUNICATIONS SWITZERLAND / TELECOMMUNICATION PROVIDER |
FCB ZURICH
|
SWITZERLAND |
|
|
|
IT'S IN YOUR HANDS
ASOCIACIÓN ESPAÑOLA CONTRA EL CANCER (AECC) / TESTICULAR CANCER PREVENTION |
VCCP Madrid
|
SPAIN |
|
|
|
FRIEND COMPASS
MOMONDO GROUP / TRAVEL COMPARISON WEBSITE / TRAVEL SEARCH ENGINE |
McCANN LONDON
|
UNITED KINGDOM |
|
|
Short List
|
|
B01 ACQUISITION & RETENTION
|
TEST DRIVE CUBE
AUDI / AUDI A8 |
PHILIPP UND KEUNTJE Hamburg
|
GERMANY |
|
|
Silver
|
THE GAME REPORT
BYTRO LABS / BYTRO LABS GAME DEVELOPING STARTUP |
SERVICEPLAN Munich
|
GERMANY |
|
|
Short List
|
HEADHUNTERS
AUDI IMPORT BELGIUM / CARS |
DDB BRUSSELS
|
BELGIUM |
|
|
|
THE CLASSICAL COMEBACK
B-CLASSIC / CLASSICAL MUSIC FESTIVAL |
DDB BRUSSELS
|
BELGIUM |
|
|
|
A MAILING WITH A BIG MESSAGE
VERKEHRSBETRIEBE ZÜRICH / CUSTOMER ACQUISITION |
AGENTUR AM FLUGHAFEN Altenrhein
|
SWITZERLAND |
|
|
|
AGENTUR DONATION MAILING
AGENTUR AM FLUGHAFEN / CUSTOMER ACQUISITION |
AGENTUR AM FLUGHAFEN Altenrhein
|
SWITZERLAND |
|
|
|
MAT EXCHANGE
AGENTUR AM FLUGHAFEN / CUSTOMER ACQUISITION |
AGENTUR AM FLUGHAFEN Altenrhein
|
SWITZERLAND |
|
|
|
GENUINELY SWISS CUSTOMER RETENTION MAILING
TUBEFORCE / CUSTOMER RETENTION |
AGENTUR AM FLUGHAFEN Altenrhein
|
SWITZERLAND |
|
|
|
ADVERTISER ANONYMOUS ADC HIJACK
POST CH / DIRECT MARKETING SERVICES |
WIRZ WIETLISBACH DIALOG Zürich
|
SWITZERLAND |
|
|
|
THE PAPER SKIN
FEDRIGONI GERMANY / FEDRIGONI FINE PAPER |
GEOMETRY GLOBAL GERMANY Berlin
|
GERMANY |
|
|
Short List
|
BEAUTIFUL ENDING
DELA / FUNERAL INSURANCE |
OGILVY & MATHER AMSTERDAM
|
THE NETHERLANDS |
|
|
|
SHOWROOM AT HOME
IKEA / IKEA |
McCANN COPENHAGEN
|
DENMARK |
|
|
|
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ / INTERMARCHÉ |
MARCEL Paris
|
FRANCE |
|
|
Bronze
|
ERROR IN YOUR FAVOR
McDONALD´S / McDONALD´S |
TBWA\PARIS
|
FRANCE |
|
|
|
STREET VIEW UNPAID BILLS
JC DECAUX / NEW FEATURES IN OUTDOOR ADVERTISING |
BBDO BELGIUM Brussels
|
BELGIUM |
|
|
|
PORSCHE BLIND TRADE
PON'S AUTOMOBIELHANDEL / PORSCHE |
ACHTUNG! Amsterdam
|
THE NETHERLANDS |
|
|
|
PIZZAGOAL
TABASCO / TABASCO |
BBDO BELGIUM Brussels
|
BELGIUM |
|
|
|
ASSASSIN’S CREED: UNITY
UBISOFT / VIDEO GAME |
SID LEE Paris
|
FRANCE |
|
|
|
|
B02 BEST LOW BUDGET CAMPAIGN
|
THE NOAH POSTMARK MAILING
NOAH – MENSCHEN FÜR TIERE / A MAILING AGAINST ANIMAL TESTING |
SERVICEPLAN Munich
|
GERMANY |
|
|
|
ANTI-BULLYING TYPEFACE
FRIENDS / ANTI-BULLYING ORGANISATION |
LOWE BRINDFORS Stockholm
|
SWEDEN |
|
|
|
BLOWING IN THE WIND
APOTEK HJÄRTAT / APOLOSOPHY |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
|
|
Short List
|
AGENTUR DONATION MAILING
AGENTUR AM FLUGHAFEN / CUSTOMER ACQUISITION |
AGENTUR AM FLUGHAFEN Altenrhein
|
SWITZERLAND |
|
|
|
??N? THE FIREWALL
TOURETTES ACTION UK / EMAIL |
LIDA London
|
UNITED KINGDOM |
|
|
|
THE HIJACKED CONTEST
FIFTYFIFTY / FIFTYFIFTY (HOMELESS ORGANISATION) |
HAVAS WORLDWIDE DÜSSELDORF
|
GERMANY |
|
|
|
100% TRACEABLE WAKE-UP CALLS
MYMUESLI / GREEN CUP COFFEE |
LEO BURNETT FRANKFURT
|
GERMANY |
|
|
|
SORRY I SPENT IT ON MYSELF
HARVEY NICHOLS / HARVEY NICHOLS |
ADAM&EVEDDB London
|
UNITED KINGDOM |
|
|
|
HOMELESS FONTS
FUNDACIÓ ARRELS / HOMELESS FONTS |
THE CYRANOS McCANN Barcelona
|
SPAIN |
|
|
Short List
|
SPOT 4 SALE
DEPAUL UK / HOMELESSNESS CHARITY |
PUBLICIS LONDON
|
UNITED KINGDOM |
|
|
|
STREET STORIES
DEPAUL UK / HOMELESSNESS CHARITY |
PUBLICIS LONDON
|
UNITED KINGDOM |
|
|
|