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A05 USE OF DIGITAL IN A DIRECT MARKETING CAMPAIGN
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#LIKEAGIRL
P&G / ALWAYS |
LEO BURNETT LONDON
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UNITED KINGDOM |
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Short List
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SECOND CHANCE
BUSINESS IN THE COMMUNITY / BAN THE BOX |
LEO BURNETT LONDON
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UNITED KINGDOM |
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GENUINELY DEFINITELY LAST MINUTE TRIPS
WORLD TOURS (VA¨RLDENS RESOR) / LAST MINUTE TRAVEL |
JUNG von MATT Stockholm
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SWEDEN |
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URBAN ESCAPE PLAN
GOOGLE / GOOGLE MAPS |
HEIMAT Berlin
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GERMANY |
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SHOCK BANNER
HASAN & PARTNERS / PERFECT FOOLS / ADVERTISING AGENCY |
HASAN & PARTNERS GROUP Helsinki
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FINLAND |
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SELL THE JOBLESS
ACC (BELGIUM ASSOCIATION OF COMMUNICATION COMPANIES) / MASTERCLASS COPYWRITING |
HAPPINESS BRUSSELS
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BELGIUM |
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CAPTURED!
GRAPE / DIGITAL MARKETING CONFERENCE |
GRAPE Moscow
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RUSSIA |
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#SHOOTTHECOOKIES
McVITIE'S / McVITIE'S BISCUITS |
FRED & FARID GROUP Paris
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FRANCE |
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911 BIRTHDAY SONG
PORSCHE (CHINA) MOTORS / 911 |
FRED & FARID GROUP Paris
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FRANCE |
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NUMBERS
PORSCHE (CHINA) MOTORS / 911 TURBO |
FRED & FARID GROUP Paris
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FRANCE |
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REAL LIFE POWERED BY STREET VIEW
ALLIANZ / ALL PRODUCTS |
FIGHTING FISH Clichy
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FRANCE |
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ARE YOU KLAUS-HEIDI?
LUFTHANSA / AIRLINE TICKETS |
DDB STOCKHOLM
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SWEDEN |
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Short List
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McDOS
McDONALD'S SWEDEN / MYBURGER COMPETITION |
DDB STOCKHOLM
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SWEDEN |
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BUNT SPENDEN
LSVD LESBEN UND SCHWULENVERBAND DEUTSCHLAND / BLOOD DONATIONS |
DDB GROUP GERMANY Berlin
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GERMANY |
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DON'T GOOGLE IT
CEBAM / HEALTH SITE |
DDB BRUSSELS
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BELGIUM |
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Silver
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ALB - WHISPERS
ALB / SONY MUSIC ARTISTA / ARTIST PROMOTION |
CLM BBDO Boulogne-Billancourt
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FRANCE |
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FLIGHTBALL
BRUSSELS AIRLINES / AIRLINES |
BBDO BELGIUM Brussels
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BELGIUM |
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PUKKELPOP VOOR 5 EURO
KBC / BANK & VERZEKERINGEN |
BBDO BELGIUM Brussels
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BELGIUM |
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LIKE A SWEDE
TCO / UNIONS |
ANR BBDO Stockholm
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SWEDEN |
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Short List
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A06 OTHER DIGITAL SOLUTIONS IN A DIRECT MARKETING CAMPAIGN
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CHARGE UP FOR E-GOLF
VOLKSWAGEN NORWAY / VOLKSWAGEN E-GOLF |
TRY/APT/POL Oslo
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NORWAY |
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VIDEO GAME VETERANS
IVAW / VIDEO GAME |
THE CYRANOS McCANN Barcelona
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SPAIN |
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Short List
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PAY PER LAUGH
TEATRENEU / PAY PER LAUGH |
THE CYRANOS McCANN Barcelona
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SPAIN |
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Grand Prix
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NO FAKE PROFILES
PARSHIP / PARSHIP.AT |
SERVICEPLAN Munich
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GERMANY |
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#DREAMON
UNO FLÜCHTLINGSHILFE / #DREAMON ALARM APP |
SERVICEPLAN Munich
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GERMANY |
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RADAR FOR GOOD
COCA-COLA COMPANY / DRINKS |
McCANN ERICKSON ROMANIA Bucharest
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ROMANIA |
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YOU NEVER WALK ALONE
LAFA – UNIT FOR SEXUALITY AND HEALTH / TO PREVENT HIV, SEXUALLY TRANSMITTED INFECTIONS AND UNWANTED PREGNANCIES FROM A |
LOWE BRINDFORS Stockholm
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SWEDEN |
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HOW CAN A ROBOT SELL THE PHONE?
YOTA DEVICES / YOTAPHONE |
LOOK AT MEDIA MOSCOW
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RUSSIA |
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SAMSUNG MAESTROS ACADEMY
SAMSUNG ELECTRONICS ITALY / SAMSUNG CONSUMER ELECTRONICS |
LEO BURNETT Milan
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ITALY |
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Short List
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THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR / DONATIONS |
KOLLE REBBE Hamburg
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GERMANY |
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Bronze
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TAXI TRAILS
TAXI STOCKHOLM / TAXI TRAILS |
KING Stockholm
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SWEDEN |
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GENUINELY DEFINITELY LAST MINUTE TRIPS
WORLD TOURS (VA¨RLDENS RESOR) / LAST MINUTE TRAVEL |
JUNG von MATT Stockholm
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SWEDEN |
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SIMPLE WAYS TO A BETTER CITY SUMMER
DNT OSLO & OMEGN / DNT OSLO & OMEGN |
ISOBAR NORWAY Oslo
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NORWAY |
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THE NIGHT TERROR APP
HORROR CHANNEL UK / TELEVISION BROADCASTING NETWORK |
INTERONE Hamburg
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GERMANY |
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DRONEVERTISING + WOKKER
WOKKER / WOKKER |
HUNGRY BOYS Moscow
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RUSSIA |
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HOWL WITH A WOLF
BACARDI-MARTINI BELGIUM / ERISTOFF VODKA |
HAPPINESS BRUSSELS
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BELGIUM |
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FIRST TRACKS
HELLY HANSEN / SPORTS FASHION |
FORSMAN & BODENFORS Gothenburg
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SWEDEN |
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VIRTUAL SELL OUT
VOLVO CARS / ALL-NEW VOLVO XC90 |
DIGITASLBI Copenhagen
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DENMARK |
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SIMULTANEOUS FORCES
SWEDISH ARMED FORCES / RECRUITMENT |
DDB STOCKHOLM
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SWEDEN |
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SMART TOYS
SAMSUNG / TABKIDS |
CHEIL SPAIN Madrid
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SPAIN |
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PIZZAGOAL
TABASCO / TABASCO |
BBDO BELGIUM Brussels
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BELGIUM |
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EMOJEW. THE FIRST JEWISH EMOJI APP
LATET CHARITY / REDUCE POVERTY |
BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan
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ISRAEL |
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WEFREE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL |
ARTEGENCE Warsaw
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POLAND |
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BLOWING IN THE WIND
APOTEK HJÄRTAT / APOLOSOPHY |
ÅKESTAM HOLST Stockholm
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SWEDEN |
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Short List
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