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A07 USE OF SOCIAL IN A DIRECT MARKETING CAMPAIGN
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#FREEDOMOFTWEET
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS |
PUBLICIS BRUSSELS
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BELGIUM |
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DEAD MAN TWEETING
ALS FOUNDATION NETHERLANDS / ALS FOUNDATION |
PUBLICIS Amsterdam
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THE NETHERLANDS |
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MERAK ETTIM (I WONDER)
THE COCA-COLA COMPANY / COCA-COLA |
PLASENTA CONVERSATION AGENCY Istanbul
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TURKEY |
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#STORYCHANGERS
EUROPEAN PARLIAMENT / EUROPEAN ELECTIONS 2014 |
OGILVY GROUP Brussels
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BELGIUM |
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BEAUTIFUL ENDING
DELA / FUNERAL INSURANCE |
OGILVY & MATHER AMSTERDAM
|
THE NETHERLANDS |
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LIDL FAN CUP
LIDL STIFTUNG & CO. / LIDL |
McCANN WORLDGROUP GERMANY Frankfurt
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GERMANY |
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FRIEND COMPASS
MOMONDO GROUP / TRAVEL COMPARISON WEBSITE / TRAVEL SEARCH ENGINE |
McCANN LONDON
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UNITED KINGDOM |
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Short List
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GHITA, THE SOCIAL SHEPHERD
VODAFONE ROMANIA / TELECOM |
McCANN ERICKSON ROMANIA Bucharest
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ROMANIA |
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RETWEET BINGO
HAPPINESS BRUSSELS / ADVERTISING AGENCY |
HAPPINESS BRUSSELS
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BELGIUM |
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DONATE KM
PONDERAS HOSPITAL / HEALTHCARE |
GEOMETRY GLOBAL Bucharest
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ROMANIA |
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NUMBERS
PORSCHE (CHINA) MOTORS / 911 TURBO |
FRED & FARID GROUP Paris
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FRANCE |
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SHOT IT, GOT IT!
ÅHLÉNS / RETAIL STORE |
FORSMAN & BODENFORS Gothenburg
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SWEDEN |
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THE EMOGRAPHY PROJECT
MTV MOBILE / SUNRISE COMMUNICATIONS SWITZERLAND / TELECOMMUNICATION PROVIDER |
FCB ZURICH
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SWITZERLAND |
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THE SNAPCHAT PITCH
DDB OSLO / DDB OSLO |
DDB OSLO
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NORWAY |
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THE UNIVERSAL TYPEFACE
BIC DEUTSCHLAND / BIC CRISTAL BALLPOINT PEN |
DDB GERMANY DÜSSELDORF
|
GERMANY |
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Short List
|
ANGRY TWEETS
BURGER KING / BURGER KING |
BUZZMAN Paris
|
FRANCE |
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Bronze
|
LAST COMMENT
BURGER KING / BURGER KING |
BUZZMAN Paris
|
FRANCE |
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#ALLTOGETHER
KBVB-URBSFA (ROYAL BELGIAN FOOTBALL ASSOCIATION) / NATIONAL FOOTBALL TEAM WORLDCUP 2014 |
BOONDOGGLE Leuven
|
BELGIUM |
|
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BARTINDER
PRIMUS / PILS |
BOONDOGGLE Leuven
|
BELGIUM |
|
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SPICY HASHTAGS
MOBILE TELESYSTEMS / 4G MOBILE INTERNET |
BBDO RUSSIA GROUP Moscow
|
RUSSIA |
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A YEAR OF BAD HAIRDAY
P&G / PANTENE |
ACW GREY TEL AVIV
|
ISRAEL |
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B01 ACQUISITION & RETENTION
|
ADVERTISER ANONYMOUS ADC HIJACK
POST CH / DIRECT MARKETING SERVICES |
WIRZ WIETLISBACH DIALOG Zürich
|
SWITZERLAND |
|
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ERROR IN YOUR FAVOR
McDONALD´S / McDONALD´S |
TBWA\PARIS
|
FRANCE |
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ASSASSIN’S CREED: UNITY
UBISOFT / VIDEO GAME |
SID LEE Paris
|
FRANCE |
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THE GAME REPORT
BYTRO LABS / BYTRO LABS GAME DEVELOPING STARTUP |
SERVICEPLAN Munich
|
GERMANY |
|
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Short List
|
TEST DRIVE CUBE
AUDI / AUDI A8 |
PHILIPP UND KEUNTJE Hamburg
|
GERMANY |
|
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Silver
|
BEAUTIFUL ENDING
DELA / FUNERAL INSURANCE |
OGILVY & MATHER AMSTERDAM
|
THE NETHERLANDS |
|
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SHOWROOM AT HOME
IKEA / IKEA |
McCANN COPENHAGEN
|
DENMARK |
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INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ / INTERMARCHÉ |
MARCEL Paris
|
FRANCE |
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Bronze
|
THE PAPER SKIN
FEDRIGONI GERMANY / FEDRIGONI FINE PAPER |
GEOMETRY GLOBAL GERMANY Berlin
|
GERMANY |
|
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Short List
|
HEADHUNTERS
AUDI IMPORT BELGIUM / CARS |
DDB BRUSSELS
|
BELGIUM |
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THE CLASSICAL COMEBACK
B-CLASSIC / CLASSICAL MUSIC FESTIVAL |
DDB BRUSSELS
|
BELGIUM |
|
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PIZZAGOAL
TABASCO / TABASCO |
BBDO BELGIUM Brussels
|
BELGIUM |
|
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STREET VIEW UNPAID BILLS
JC DECAUX / NEW FEATURES IN OUTDOOR ADVERTISING |
BBDO BELGIUM Brussels
|
BELGIUM |
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AGENTUR DONATION MAILING
AGENTUR AM FLUGHAFEN / CUSTOMER ACQUISITION |
AGENTUR AM FLUGHAFEN Altenrhein
|
SWITZERLAND |
|
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MAT EXCHANGE
AGENTUR AM FLUGHAFEN / CUSTOMER ACQUISITION |
AGENTUR AM FLUGHAFEN Altenrhein
|
SWITZERLAND |
|
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GENUINELY SWISS CUSTOMER RETENTION MAILING
TUBEFORCE / CUSTOMER RETENTION |
AGENTUR AM FLUGHAFEN Altenrhein
|
SWITZERLAND |
|
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A MAILING WITH A BIG MESSAGE
VERKEHRSBETRIEBE ZÜRICH / CUSTOMER ACQUISITION |
AGENTUR AM FLUGHAFEN Altenrhein
|
SWITZERLAND |
|
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PORSCHE BLIND TRADE
PON'S AUTOMOBIELHANDEL / PORSCHE |
ACHTUNG! Amsterdam
|
THE NETHERLANDS |
|
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B02 BEST LOW BUDGET CAMPAIGN
|
EATSPIRATIONS
UNO RESTAURANT / UNO RESTAURANT |
VOSKHOD Yekaterinburg
|
RUSSIA |
|
|
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THE RAINFOREST CUT
THE RAINFOREST FOUNDATION / SAVE A FOOTBALL FIELD OF RAINFOREST FOR $8 |
TRY/APT/POL Oslo
|
NORWAY |
|
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HOMELESS FONTS
FUNDACIÓ ARRELS / HOMELESS FONTS |
THE CYRANOS McCANN Barcelona
|
SPAIN |
|
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Short List
|
RETURN AFTER READING
MAD MAGAZIN - PANINI VERLAGS / MAD MAGAZINE |
SERVICEPLAN Munich
|
GERMANY |
|
|
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THE NOAH POSTMARK MAILING
NOAH – MENSCHEN FÜR TIERE / A MAILING AGAINST ANIMAL TESTING |
SERVICEPLAN Munich
|
GERMANY |
|
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THE STOLEN BATHROBES
CLUB MED / TOURISM & LEISURE |
SAATCHI & SAATCHI + DUKE Saint-Denis
|
FRANCE |
|
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ONE RESULT GOOGLE SEARCH
TOYOTA DK / TOYOTA HYBRID |
SAATCHI & SAATCHI Copenhagen
|
DENMARK |
|
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#SEATBELTB00BING
AUTOMOBIL CLUBUL ROMAN / SEATBELT AWARENESS |
PUBLICIS ROMANIA Bucherest
|
ROMANIA |
|
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SPOT 4 SALE
DEPAUL UK / HOMELESSNESS CHARITY |
PUBLICIS LONDON
|
UNITED KINGDOM |
|
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STREET STORIES
DEPAUL UK / HOMELESSNESS CHARITY |
PUBLICIS LONDON
|
UNITED KINGDOM |
|
|
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FUCK THE POOR
THE PILION TRUST / YOUTH HOMELESSNESS CHARITY |
PUBLICIS LONDON
|
UNITED KINGDOM |
|
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Bronze
|