Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A04 AMBIENT MEDIA: LARGE SCALE
UNCENSORED ARTICLES MADE IN CHINA
HUMO MAGAZINE / HUMO MAGAZINE
MORTIERBRIGADE Brussels BELGIUM
Short List
ANGRY TWEETS
BURGER KING / BURGER KING
BUZZMAN Paris FRANCE
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ / INTERMARCHÉ
MARCEL Paris FRANCE
Short List
ENDLESS POWER
CONTINENTAL REIFEN DEUTSCHLAND / ULTRA HIGH PERFORMANCE TYRES
SERVICEPLAN Munich GERMANY
LIFE TIME CLOCK
DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) / FÜRS LEBEN - FÜR ORGANSPENDE
SERVICEPLAN Munich GERMANY
RENOVATED BILLBOARDS
OBI & CO. DEUTSCHLAND / DIY STORE
JUNG von MATT Hamburg GERMANY
ACT AGAINST UGLINESS
HORNBACH / DIY HOME IMPROVEMENT SUPERSTORES
HEIMAT Berlin GERMANY
THE S5 PULSE CHALLENGE
SWISSCOM (SCHWEIZ) / TELECOMMUNICATION
HEIMAT Berlin GERMANY
MINI KIOSK
COCA-COLA GERMANY / COCA-COLA MINI CAN 0.15L
OGILVY GERMANY Frankfurt GERMANY
Short List
THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR / DONATIONS
KOLLE REBBE Hamburg GERMANY
Bronze
FLASHBACK
BERLIN TOURISMUS & KONGRESS / THE VISITBERLIN MUSEUM PASS
BBDO BERLIN GERMANY
Short List
SMART DJ
DAIMLER MBVD / SMART FORTWO ELECTRIC DRIVE
BBDO BERLIN GERMANY
THE GREAT ESCAPE
SIGMA TAU / YOVIS VIAGGIO
BEDESCHI FILM Milan ITALY
THE FRESH SQUAD
Q MEIERIENE / Q SJOKOMELK
MK NORWAY Oslo NORWAY
BIRTHDAY BALLOON XXL
SOLO / SODA
TRY/APT/POL Oslo NORWAY
THE WALKING DEAD BLOOD STORE
FOX INTERNATIONAL CHANNELS / THE WALKING DEAD
TORKE+CC Lisbon PORTUGAL
SOUNDS FROM TORTURE
AMNESTY INTERNATIONAL PORTUGAL / STOP TORTURE
LEO BURNETT LISBOA PORTUGAL
INSPIRIT HOT COCOA
DELEGAÇÃO PORTUGUESA DOS MISSIONÁRIOS DA CONSOLATA / INSPIRIT
BAR LISBON PORTUGAL
THE POWER OF SUPPORT
ONLINE-NEWSPAPER ZNAK.COM / ONLINE-NEWSPAPER ZNAK.COM
VOSKHOD Yekaterinburg RUSSIA
OPEN UP YOUR STRENGTH
FITNESS CLUB FOR MEN FORMANN / FITNESS CLUB FOR MEN FORMANN
TDI GROUP RUSSIA Moscow RUSSIA
PEUGEOT DIGIBOARD
PEUGEOT SLOVAKIA / AUTOMOTIVE
ISTROPOLITANA OGILVY Bratislava SLOVAK REPUBLIC
ABORTIONTRAVEL
CELEM (EUROPEAN WOMEN'S LOBBY) / SPANISH COORDINATION FOR THE EUROPEAN WOMEN'S LOBBY
DDB SPAIN Madrid SPAIN
AN AUCTION BASED ON EMOTIONS
ORREFORS KOSTA BODA / GLASS ART & GLASSWARE
ELLERMORE Göteborg SWEDEN
ONE MANS LAND
MONDELEZ INTERNATIONAL REFRESHMENT / MARABOU BLACK
FORSMAN & BODENFORS Gothenburg SWEDEN
JOB BOT
SWEDISH ARMED FORCES / RECRUITMENT
DDB STOCKHOLM SWEDEN
PLAY IN THE SHADE
THE SWEDISH CANCER SOCIETY / CANCER PREVENTION
VOLONTAIRE Stockholm SWEDEN
YOU NEVER WALK ALONE
LAFA – UNIT FOR SEXUALITY AND HEALTH / TO PREVENT HIV, SEXUALLY TRANSMITTED INFECTIONS AND UNWANTED PREGNANCIES FROM A
LOWE BRINDFORS Stockholm SWEDEN
KITCHEN BLIND TEST
IKEA / METOD KITCHEN SYSTEM
ÅKESTAM HOLST Stockholm SWEDEN
THE GAY BUREAU
THE PRESS BUREAU [PRESSBYRÅN] / CONVENIENCE STORE CHAIN
ÅKESTAM HOLST Stockholm SWEDEN
TAKE A BREATH
SIHLCITY SHOPPING MALL / RETAIL
LEO BURNETT SCHWEIZ Zürich SWITZERLAND
MANNEQUINS
PRO INFIRMIS / PRO INFIRMIS
JUNG von MATT/LIMMAT Zürich SWITZERLAND
THE TOMORROW PROJECT
THE PRINCE'S TRUST / TOMORROW'S STORE
CHI & PARTNERS London UNITED KINGDOM
DEPARTURE BOARD
AMNESTY INTERNATIONAL / HELP GET THEM HOME
LEO BURNETT LONDON UNITED KINGDOM
D ROSE JUMP STORE
ADIDAS / ADIDAS 3.5 BASKETBALL SHOES
TBWA\LONDON UNITED KINGDOM
Silver
SPOT 4 SALE
DEPAUL UK / HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
STREET STORIES
DEPAUL UK / HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
A05 USE OF DIGITAL IN A DIRECT MARKETING CAMPAIGN
FLIGHTBALL
BRUSSELS AIRLINES / AIRLINES
BBDO BELGIUM Brussels BELGIUM
PUKKELPOP VOOR 5 EURO
KBC / BANK & VERZEKERINGEN
BBDO BELGIUM Brussels BELGIUM
SELL THE JOBLESS
ACC (BELGIUM ASSOCIATION OF COMMUNICATION COMPANIES) / MASTERCLASS COPYWRITING
HAPPINESS BRUSSELS BELGIUM
DON'T GOOGLE IT
CEBAM / HEALTH SITE
DDB BRUSSELS BELGIUM
Silver
SPAM SPAM SPAM - FREE TICKETS TO MONTY PYTHON
MORTIERBRIGADE / MORTIERBRIGADE
MORTIERBRIGADE Brussels BELGIUM
PAYBACK TIME
BNP PARIBAS FORTIS / BANK
PUBLICIS BRUSSELS BELGIUM
SHOCK BANNER
HASAN & PARTNERS / PERFECT FOOLS / ADVERTISING AGENCY
HASAN & PARTNERS GROUP Helsinki FINLAND
TRANSAVIA EBAY
TRANSAVIA.COM / AIRLINE COMPANY
LES GAULOIS Puteaux FRANCE
Short List
REAL LIFE POWERED BY STREET VIEW
ALLIANZ / ALL PRODUCTS
FIGHTING FISH Clichy FRANCE
#SHOOTTHECOOKIES
McVITIE'S / McVITIE'S BISCUITS
FRED & FARID GROUP Paris FRANCE
911 BIRTHDAY SONG
PORSCHE (CHINA) MOTORS / 911
FRED & FARID GROUP Paris FRANCE
NUMBERS
PORSCHE (CHINA) MOTORS / 911 TURBO
FRED & FARID GROUP Paris FRANCE
ALB - WHISPERS
ALB / SONY MUSIC ARTISTA / ARTIST PROMOTION
CLM BBDO Boulogne-Billancourt FRANCE
Ô GREEN BY SPECIAL.T
SPECIAL.T BY NESTLÉ / TEA
PUBLICIS MODEM Paris FRANCE