Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
A01 FOODS
THE LUCKY PIG
GRILSTAD AS
BACON
McCANN OSLO NORWAY SOCIAL CLUB
Stockholm
SWEDEN
Bronze
MR FREEZE
HENNIG OLSEN
DUGG FROZEN YOGHURT
TRY/APT/POL Oslo NORWAY MOTION BLUR
Oslo
NORWAY
Short List
THE SOUND OF TASTE
SCHWARTZ
FLAVOUR SHOTS
GREY LONDON UNITED KINGDOM PARTIZAN
London
UNITED KINGDOM
Short List
KITTENS
McVITIE'S
CHOCOLATE DIGESTIVES
GREY LONDON UNITED KINGDOM PASSION RAW
London
UNITED KINGDOM
Short List
A02 DRINKS (ALCOHOLIC & NON-ALCOHOLIC)
SAPEURS
DIAGEO
GUINNESS
AMV BBDO London UNITED KINGDOM MJZ LONDON
UNITED KINGDOM
Silver
HAPPINESS IS MOVEMENT
COCA-COLA
COCA-COLA
THE CYRANOS McCANN Barcelona SPAIN NEXUS PRODUCTIONS
London
UNITED KINGDOM
Short List
THE ODYSSEY
HEINEKEN
HEINEKEN
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS MJZ LONDON
UNITED KINGDOM
Bronze
A03 HOUSEHOLD, HOME APPLIANCES, FURNISHINGS, HOME ELECTRONICS & AUDIO-VISUAL
OH MY LORD
DELIPAPIER
SOPALIN
LEO BURNETT FRANCE Paris FRANCE LES TÉLÉCRÉATEURS
Paris
FRANCE
Short List
A04 COSMETICS, BEAUTY, TOILETRIES & PHARMACY
A CLASSIC
PUMA
PUMA FRAGRANCE
GREY LONDON UNITED KINGDOM SOMESUCH & CO
London
HOGARTH WORLDWIDE
London
UNITED KINGDOM
Silver
A05 CLOTHING, FOOTWEAR & ACCESSORIES
THE BIG LEAP
LACOSTE
LACOSTE
BETC Paris FRANCE WANDA PRODUCTIONS
Saint-Denis La Plaine Cedex
FRANCE
Gold
A07 CARS, OTHER VEHICLES, AUTO PRODUCTS & SERVICES
TOAD
VOLKSWAGEN
GOLF R
DDB GROUP GERMANY Berlin GERMANY MARKENFILM
Berlin
GERMANY
Bronze
FANTASTIC JOURNEY
DAIMLER
MERCEDES-BENZ 360°-CAMERA
JUNG von MATT Hamburg GERMANY ELEMENT E FILMPRODUKTION
Hamburg
GERMANY
Bronze
BUS
VOLKSWAGEN
FILM SPONSORSHIP
ADAM&EVEDDB London UNITED KINGDOM THE MOB FILM COMPANY
Manchester
UNITED KINGDOM
Bronze
DOG STRETCHING
CITROEN
CAR
LES GAULOIS Puteaux FRANCE CONTROL FILMS
Paris
MIKROS
Levallois-Perret
FRANCE
Short List
A08 RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
THE UGLY CARROT
INTERMARCHÉ
INTERMARCHÉ
MARCEL Paris FRANCE INDAPROD
Paris
PRODIGIOUS
Paris
FRANCE
Short List
THE UNFORTUNATE CLEMENTINE
INTERMARCHÉ
INTERMARCHÉ
MARCEL Paris FRANCE INDAPROD
Paris
PRODIGIOUS
Paris
FRANCE
Short List
TOMORROW
BYGGMAKKER
HOME IMPROVEMENT STORES
ERNÖ Oslo NORWAY ONE BIG HAPPY FAMILY
Oslo
NORWAY
Short List
THE WORLD NEEDS BETTER TECHNOLOGY - SPORTSBAR
MEDIA-SATURN-HOLDING
ELECTRONICS STORE CHAIN
SCHOLZ & FRIENDS BERLIN GERMANY CZAR
Berlin
GERMANY
Bronze
SORRY I SPENT IT ON MYSELF
HARVEY NICHOLS
RETAIL
ADAM&EVEDDB London UNITED KINGDOM OUTSIDER
London
UNITED KINGDOM
Gold
ACT AGAINST UGLINESS
HORNBACH
DIY HOME IMPROVEMENT SUPERSTORES
HEIMAT Berlin GERMANY CZAR
Berlin
GERMANY
Short List
GOTHIC GIRL
HORNBACH
DIY HOME IMPROVEMENT SUPERSTORES
HEIMAT Berlin GERMANY TRIGGER HAPPY PRODUCTIONS
Berlin
GERMANY
Bronze
BEAR & HARE
JOHN LEWIS
JOHN LEWIS CHRISTMAS
ADAM&EVEDDB London UNITED KINGDOM BLINKINK
London
HORNET
New York
UNITED KINGDOM
USA
Short List
A09 TRAVEL, TRANSPORT & TOURISM, ENTERTAINMENT & LEISURE
THE FAKE TRAILER
THEATRE DE LA BASTILLE
LIVE THEATRE
LEO BURNETT FRANCE Paris FRANCE BLUE FILM PRODUCTION
Paris
FRANCE
Short List
STUNT MAN
EXPEDIA
EXPEDIA
OGILVY & MATHER LONDON UNITED KINGDOM MOXIE PICTURES
London
UNITED KINGDOM
Short List
HOT DOG
EUROJACKPOT / SVENSKA SPEL
LOTTERY
KING Stockholm SWEDEN ACNE PRODUCTION
Stockholm
SWEDEN
Short List
A10 PUBLICATIONS & MEDIA
RED
THE ECONOMIST
NEWSPAPER
CLM BBDO Boulogne-Billancourt FRANCE CAPITAINE PLOUF
Paris
FRANCE
Short List
ICONS
NEWS UK
THE SUNDAY TIMES
GREY LONDON UNITED KINGDOM ACADEMY FILMS
London
UNITED KINGDOM
Short List
A11 FINANCIAL PRODUCTS & SERVICES
#JUSTGONNA
STOREBRAND
RETIREMENT SAVINGS
McCANN OSLO NORWAY PRAVDA
Oslo
NORWAY
Short List
MURPHY'S LAW
DNB (THE NORWEGIAN BANK)
INSURANCE
TRY/APT/POL Oslo NORWAY BACON OSL
Oslo
NORWAY
Short List
WHY WAIT UNTIL IT'S TOO LATE? - MARK
FUNERAL INSURANCE COMPANY DELA
DELA BRAND
OGILVY & MATHER AMSTERDAM THE NETHERLANDS WEFILM
Amsterdam
THE NETHERLANDS
Short List
WHY WAIT UNTIL IT'S TOO LATE? - LEO
FUNERAL INSURANCE COMPANY DELA
DELA BRAND
OGILVY & MATHER AMSTERDAM THE NETHERLANDS WEFILM
Amsterdam
THE NETHERLANDS
Silver
A13 COMMERCIAL PUBLIC SERVICES
THE TORNADO
TELENOR NORGE
MOBILE NETWORK
TRY/APT/POL Oslo NORWAY BACON OSL
Oslo
NORWAY
Silver
OUCH
IMMOWEB
PROPERTY WEBSITE
WITLOOF Brussels BELGIUM WITLOOF
Brussels
BELGIUM
Bronze
ADD POWER
VODAFONE
VODAFONE
JUNG von MATT Hamburg GERMANY RADICAL MEDIA
Berlin
TIME BASED ARTS
London
WHITE HORSE MUSIC & AUDIOFORCE
Hamburg
GERMANY
UNITED KINGDOM
Short List
THE SILVER HAND
CANAL DIGITAL
WEEKLY ARCHIVE
TRY/APT/POL Oslo NORWAY BACON OSL
Oslo
NORWAY
Bronze
A14 CORPORATE IMAGE
THERE’S POWER IN EVERY GAME
THE COCA-COLA COMPANY
POWERADE
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS CAVIAR
Los Angeles
USA
Short List
SLEEPING SUPPORTER
CITROEN
FRENCH FOOTBALL TEAM
LES GAULOIS Puteaux FRANCE PARTIZAN
Paris
KOUZ PRODUCTION
Paris
FRANCE
Short List
A15 PUBLIC SERVICE MESSAGES & CHARITIES
DEAR FUTURE MOM
COORDOWN ONLUS
WORLD DOWN SYNDROME DAY
THE FAMILY Milan ITALY THE FAMILY
Milan
ITALY
Bronze
DON'T LET THIS STORY BECOME HIS STORY
WAR CHILD
CHARITY
DOOM & DICKSON Amsterdam THE NETHERLANDS HAZAZAH
Amsterdam
CRABSALAD
Amsterdam
SOUNDCIRCUS
Amsterdam
THE NETHERLANDS
Short List
THE GREATEST STORY
UNICEF
AWARENESS MESSAGE
FORSMAN & BODENFORS Gothenburg SWEDEN ACNE PRODUCTION
Stockholm
SWEDEN
Gold
B01 INTERNET FILM
BRA CAM
NESTLE - CEREALS PARTNER WORLDWIDE
CÉRÉALS
McCANN PARIS FRANCE OUTSIDER
London
UNITED KINGDOM
Short List
MANNEQUINS
PRO INFIRMIS
PRO INFIRMIS
JUNG von MATT/LIMMAT Zürich SWITZERLAND PUMPKIN FILM
Zürich
SWITZERLAND
Short List
HEINEKEN RESPONSE ON THE ODYSSEY FILM AUTHENTICITY
HEINEKEN
HEINEKEN
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS MJZ LONDON
UNITED KINGDOM
Short List
THE AMAZING STREET HACK
UBISOFT
UBISOFT WATCHDOGS
BETC Paris FRANCE RITA FILMS
Paris
FRANCE
Short List
THE EPIC SPLIT
VOLVO TRUCKS
THE NEW VOLVO FMX, THE NEW VOLVO FL
FORSMAN & BODENFORS Gothenburg SWEDEN FOLKE
Stockholm
SWEDEN
Grand Prix
#LIKEAGIRL
P&G
ALWAYS
LEO BURNETT LONDON UNITED KINGDOM CHELSEA PICTURES
Chicago
USA
Silver
FUCK THE POOR
THE PILION TRUST
YOUTH HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM SUPERGOOBER
London
UNITED KINGDOM
Bronze
IF ONLY FOR A SECOND
MIMI FOUNDATION
CANCER SUPPORT AND WELLBEING CENTER
LEO BURNETT FRANCE Paris FRANCE PRODIGIOUS
Paris
FRANCE
Short List