| Title | RED LIGHT APPLICATION |
| Brand | VODAFONE |
| Product/Service | VODAFONE RED LIGHT APPLICATION |
|
Entrant Company
|
Y&R ISTANBUL, TURKEY
|
|
Advertising Agency
|
Y&R ISTANBUL TEAM RED, TURKEY
|
|
Media Agency
|
OMD Istanbul, TURKEY
|
Credits
| Ayse Aydin |
Y&R Team Red Istanbul |
Creative Director |
| Erkan Kaya |
Y&R Team Red Istanbul |
Creative Group Head |
| Ilker Dagli |
Y&R Team Red Istanbul |
Creative Group Head |
| Ugur Sonmez |
Y&R Team Red Istanbul |
Copywriter |
| Can Arabacilar |
Y&R Team Red Istanbul |
Copywriter |
| Bulent Sengul |
Y&R Team Red Istanbul |
Art Director |
| Hilal Birecik |
Y&R Team Red Istanbul |
General Manager |
| Ceren Kalkan |
Y&R Team Red Istanbul |
Account Director |
| Setenay Ergin |
Y&R Team Red Istanbul |
Account Supervisor |
| Deniz Atalay |
Y&R Team Red Istanbul |
Account Manager |
| Huseyin Bilir |
Y&R Team Red Istanbul |
Agency Producer |
| Emre Percin |
Y&R Team Red Istanbul |
Strategist |
| Bediz Eker |
Y&R Team Red Istanbul |
Head Of Strategy |
The Campaign
In Turkey, half of all women are subject to violence. This app helps during attacks. Vodafone's Red Light Application uses mobile technologies to protect women. Shake & Warn secretly sends messages and location to 3 contacts, requesting assistance.
Success of the Campaign
The application was downloaded 6,991 times and Shake & Warn was activated 3,591 times.
Describe how the campaign/entry was launched and executed across each channel in the order of implementation.
We prepared women specific videos and embedded the video information in it. Beginning of the video a woman talks about some women specific informations for allocating men. Middle of the video woman starts talking about this app and giving information secretly.