Winners & Shortlists


Advertising Agency DDB GROUP GERMANY Berlin, GERMANY
Production Company STUDIO FUNK Berlin, GERMANY
Name Company Position
Eric Schoeffler DDB Group Chief Creative Officer
Matthias Schmidt DDB Executive Creative Director
Nils Haseborg/Veit Moeller DDB Creative Director
Lilli Langenheim DDB Art Director
Karin Reineke/Marie Steixner/Isabella Maria Jorgensen DDB Graphic Designer
Konradin Resa/Marc Kaufholz/Doga Guerdal/Lukas Doraciotto DDB Digital Design
Edward Sedelius DDB Copywriter
Paul Dombek/Felix Disson DDB Account Manager
Jari Gärtner DDB Account Assistant
Stefan Lang Doyle Dane Bernbach Realisation Production
Marius Wiechmann Studiofunk Sound Design
Nima Gholiagha Studio Funk Sound Design Supervisor/Director
Nikita Kiril Kronlund DDB Editor/Producer
Karin Reineke/Isabella Maria Jorgensen DDB Photographer
Sebastian Hudert DDB Illustrator
Caroline Heinrich DDB Animation
Chromatics/Quot/Tick Of The Clock/Quot Label: Italians Do It Better Verlag Kobalt Music Group
Chris Hammerl TRO Gmbh Musicsupervision
Radical Media Production Of Interactve Installation
Marco Lipp Agenturwerft Gmbh Web Development

The Campaign

Reporters Without Borders is a not-for-profit organization fighting for free press and the freedom of information. The increased persecution of whistleblowers is a threat to this freedom. Reporters Without Borders asked us to raise awareness of this issue, and convince people that supporting them will help the situation for whistleblowers and the freedom of information. How could we give whistleblowers a voice? We wanted to make the people feel that they were giving whistleblowers a voice. We aimed to create a symbolic product idea that was cheap to manufacture, but that also made the user feel that they were doing something good. Whistles for Whistleblowers are only 6€ each, and while buying them you know that you’re actively supporting Reporters Without Borders’ work for the freedom of information. To support the campaign we also created an animated online film depicting the story of Edward Snowden, an interactive „Whistle Monument“ and much more

Success of the Campaign

Whistles for Whistleblower quickly started selling in great numbers. Fans spread the message with the Whistles for Whistleblowers’ hashtag: #W4WB. The whistles received recognition across multiple fields, with support from German parliamentarian Hans-Christian Ströbele, Wikileaks editor Sarah Harrison and even Snowden’s attorney Wolfgang Kaleck. The whistles became a symbol at Germany’s biggest demonstration against mass surveillance, gathering more than 6000 people.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

E-commerce site: For 6€ the whistles could be purchased on a specially built e-commerce site, with the profits going to Reporters Without Border’s work for freedom of information. Monument of Information Freedom: People could show their support online, with the hash-tag: #W4WB. These tweets expressed the people’s support in the real world as a live protest for the cause in the form of an over-sized whistle installation in the middle of Berlin. Posters: The posters show the whistleblowers on a red background along with quotes of famous theirs. Online film: The drive came with an online film, portraying Snowden’s journey from NSA employee to the world’s most wanted man. Social media: Through Reporters Without Borders Facebook page we asked the people to support our cause.