PARSING INTERNET WITH GOOGLE
Title | PARSING INTERNET WITH GOOGLE |
Brand | GOOGLE RUSSIA |
Product/Service | INTERNET |
Category |
H01. BRANDED TECH (ONLINE) |
Entrant Company
|
PLAY! Moscow, RUSSIA
|
Advertising Agency
|
PLAY! Moscow, RUSSIA
|
Credits
Marina Zhunich |
Google Russia |
Gr Director |
Ksenia Karyakina |
Google Russia |
Deputy Gr Director |
Danila Zharov |
Play! |
General Director |
Pavel Mikheev |
Play! |
Commercial Director |
Alexander Romanov |
Play! |
Art Director |
Creative Execution
For self-studying how to surf safe in the Internet, we’ve created a site. Students can find here all the information from the lectures. Everyone can prove their knowledge by passing the test to get a certificate from Google. In the library users can always find links to useful and interesting information. And more – there’s an educational game for them with non-line tests and multiple endings.
For teachers we developed methodological guide and practical exercises for teaching Internet security lessons. The course consists of lectures, practice and 4 interactive training modules.
Pan Russia Integrated Learning project on one of the most important subject - Internet Security
Presented
— in unique concept
— in format of educational portal
— in gameplay form
Adapted for
— all schools and institutions
— pupils and students of all ages
— teachers
— on and offline work
— international level
Insight
Number of World Wide Web users is increasing daily. Only in Russia, there are about 82 million users. There are enough threats in the Internet and teens sometimes don’t know how to avoid them. They may encounter inappropriate content, become the victim of cyber-fraud or accidentally infect your computer with a virus. Many teens risk agreeing to meet strangers from the internet in real life.
Strategy
Create interactive learning for Internet studying for teachers and students
Idea
Parsing Internet with Google - an educational portal that gives each:
- teacher perfect materals to understand and master the subject of all Internet possibilities and threats
- student ultimate instrument to obtain, experience and test new knowledge