| Title | FURNITURE HUNT |
| Brand | IKEA |
| Product/Service | IKEA |
| Category |
I01. INTEGRATED MULTI-PLATFORM CAMPAIGN |
|
Entrant Company
|
WIRZ/BBDO Zürich, SWITZERLAND
|
|
Advertising Agency
|
WIRZ/BBDO Zürich, SWITZERLAND
|
Credits
| Dainese Livio |
Wirz/BBDO |
Executive Creative Director |
| Perez Fernando |
Wirz/BBDO |
Executive Creative Director |
| Hartmann Rob |
Wirz/BBDO |
Creative Director |
| Nemitz Rahel |
Wirz/BBDO |
Art Director |
| Erni Angela |
Wirz/BBDO |
Art Director |
| Mügge Marietta |
Wirz/BBDO |
Copywriter |
| Kohl Sarah |
Wirz/BBDO |
Copywriter |
| Dreyfus Petra |
Wirz/BBDO |
Managing Director |
| Mägerle Marcel |
Wirz/BBDO |
Account Supervisor |
| Schmid Stefan |
Wirz/BBDO |
Account Director |
| Boretti Eva |
Wirz/BBDO |
Account Director Digital |
| Tremonte Vincenzo |
Wirz/BBDO |
Account Director Digital |
| Grollimund Prisca |
Wirz/BBDO |
Account Assistant |
| Willen David |
David Willen Photography |
Photographer |
| Derdiyok Sebahat |
|
Director Of Photography |
Creative Execution
At the Easter weekend, 600 IKEA outdoor products were hidden in and around Switzerland’s largest towns. A search was then launched nationwide in all IKEA owned media and fuelled by various Radio stations.
We used a seasonal local tradition of outdoor searches to promote outdoor IKEA products at just the right time and in a way that earned us a lot of free media attention.
We got 5% of all mobile users in Switzerland to actively participate in the promotion. The IKEA promotion website had 140’000 hits in one day. 70% of the media were owned or earned. The promotion targets were surpassed by 300%. It was the promotion that reached the most people within such a short time in IKEA Switzerland’s history.
Creating attention for the IKEA outdoor collection at the start of the outdoor season.