| Title | SANGAR DIGITAL ASSISTANT |
| Brand | SANGAR |
| Product/Service | SHIRTS |
| Category |
I01. INTEGRATED MULTI-PLATFORM CAMPAIGN |
|
Entrant Company
|
ADELL TAEVAS Tallinn, ESTONIA
|
|
Advertising Agency
|
ADELL TAEVAS Tallinn, ESTONIA
|
Credits
| Stanislav Rosenthal |
Adell Taevas OÜ |
Designer |
| Mika Tuupola |
Adell Taevas OÜ |
Programmer |
| Aleksei Prokopov |
Adell Taevas OÜ |
Programmer |
| Christian Jason Kungla |
Adell Taevas OÜ |
Frontend Developer |
| Kristel Talvistu |
Adell Taevas OÜ |
Project Manager |
Creative Execution
Client enter shop. Clerk asks for clients wishes and parameters and enter them on iPad. Shirts which match the parameters and are available in the shop are shown on the television screen. This is not screen mirroring. iPad works like a remote.
Inventory and prices are synced real time from Sangar internal databases. Shirt images and new products are synced nightly.
Time to choose shirts was reduced approximately 70%
Old sales process of men shirts was slow and cumbersome. Salesperson had to open and repackage shirts from shelves while customer was choosing.