Winners & Shortlists

SANGAR DIGITAL ASSISTANT

TitleSANGAR DIGITAL ASSISTANT
BrandSANGAR
Product/ServiceSHIRTS
Category I01. INTEGRATED MULTI-PLATFORM CAMPAIGN
Entrant Company ADELL TAEVAS Tallinn, ESTONIA
Advertising Agency ADELL TAEVAS Tallinn, ESTONIA
Credits
Name Company Position
Stanislav Rosenthal Adell Taevas OÜ Designer
Mika Tuupola Adell Taevas OÜ Programmer
Aleksei Prokopov Adell Taevas OÜ Programmer
Christian Jason Kungla Adell Taevas OÜ Frontend Developer
Kristel Talvistu Adell Taevas OÜ Project Manager

Creative Execution

Client enter shop. Clerk asks for clients wishes and parameters and enter them on iPad. Shirts which match the parameters and are available in the shop are shown on the television screen. This is not screen mirroring. iPad works like a remote. Inventory and prices are synced real time from Sangar internal databases. Shirt images and new products are synced nightly.

Time to choose shirts was reduced approximately 70%

Old sales process of men shirts was slow and cumbersome. Salesperson had to open and repackage shirts from shelves while customer was choosing.