Winners & Shortlists

KOBZAR KS

TitleKOBZAR KS
BrandKYIVSTAR
Product/ServiceFONT KOBZAR KS
Category A04. ANIMATION/MOTION GRAPHICS
Entrant Company EBOLA Kiev, UKRAINE
Media Agency MEDIACOM Kiev, UKRAINE
PR Agency PLEON TALAN Kiev, UKRAINE
Production Company EBOLA Kiev, UKRAINE
Credits
Name Company Position
Yaroslav Korets Ebola Interactive Creative Director
Denis Kucevalov Ebola Art Director
Andrey Prokopchuk Ebola Producer
Pavel Ratushniy Ebola Motion Designer
Andrey Vahrushev Ebola Html Coder
Alexandr Doroshenko Ebola Html Coder
Evgeniy Haruk Ebola Illustrator

Creative Execution

Based on facsimile edition of the manuscript of Taras Shevchenko "Three years" we have created a unique font, that fully reflects the handwriting and the charisma of the great poet. The next step was to create a comfortable and original Web site, where anyone absolutely free can download this font. Among some of the features of the site: the ability to create your poster, design a t-shirt or write email using handwriting of Shevchenko. Website is supported by every browser and mobile devises, which makes it universal for every user.

In firs two weeks of the launch of the site it was visited by more than 30,000 users who have created more than 10,000 prints \ T-shirts \ letters, share more than 10,000 images in social networks. We also received more than 100 recognition letters through our feedback form on the site. In addition, more than 100 time it was placed in online media. Particularly pleasant that such a recognition started before the roll-out of the advertising campaign.

2014th was a year of extraordinary spike of Ukrainian patriotism. Perhaps never before consciousness of Ukrainian people demonstrate so clearly and passionately. The idea to present Internet users with a product that embodies the heart of Ukraine, was logical. Our client - mobile operator "Kyivstar" - provides seamless mobile service that, unite together, even the most remote corners of the country. "Kyivstar" have a slogan "united everywhere". Purpose of a unique product that we created for our client - to unite Ukrainians in intention to share their love for Ukraine with each other. Eminent poet and writer Taras Shevchenko is a symbol of Ukrainian culture and freedom-loving spirit. Unique font Kobzar KS, created based on his handwriting, absorbed the amazing charisma of the great poet and become a powerful tool that unites people of all ages and social status.