Title	STOCKHOLM IS YOUR CANVAS
Brand	STOCKHOLM ART WEEK
Product/Service	STOCKHOLM ART WEEK
Category	A06. USE/CURATION OF IMAGE(S)
Entrant Company	M&C SAATCHI STOCKHOLM, SWEDEN
Advertising Agency	M&C SAATCHI STOCKHOLM, SWEDEN

Name	Company	Position
M/C Saatchi Stockholm	M/C SAATCHI STOCKHOLM	M/C Saatchi Stockholm

Creative Execution

Visitors could simply upload their picture or video, select a 30s time slot during the festival - 1-6th of April - and their art would be displayed on the digital billboard passed by over 450,000 people day every day.

The event sold out in two days. People from around the world uploaded a total of over 552 artworks, among those renowned artists Ruvan, Clara Hallencreutz and rockband BatAAr. The initiative was also picked up by blogs, news and most important; visitors to the Stockholm Art Week.

Background: Stockholm Art Week is a new platform to raise interest for the Stockholm art scene. Challenge: Get more people to notice the event, both domestic and international.